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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Marketing Lead Regional

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID R10007171 Location Mumbai, Maharashtra, India Business Star Date posted Nov. 21, 2019

JOB DESCRIPTION

KEY RESPONSIBILITIES

  • Driving viewership for different Sport Regional Channels throughout the year through disruptive and innovative communication and marketing plans.
  • Developing actionable insights into effective product, media and communication plans Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment
  • Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios 
  • Developing and executing 360 degree Creative Campaigns both digital and communication.
  • Collaboration with Sports federations and Government bodies
  • Planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties
  • Will need to develop breakthrough campaigns maximizing our brand awareness for marquee properties and build tall heroes. 
  • Playing a pivotal role in the sports leadership team by providing strategic inputs for growth and working closely with other functions to co-create plans

QUALIFICATION

  • MBA in Marketing from Tier I institute
  • 11-13 years in Brand Management  

KNOWLEDGE AND SKILLS

  • Someone who has built a category and strengthened its position
  • Marketer with an analytical bent of mind having worked across large business weights & budgets
  • Core marketing and brand management experience; driving ATL/BTL plans for a large national brand which has created a large impact
  • Experience in managing an end-to-end TVC creation and delivering campaign creatives
  • Executional excellence & strong bias for action
  • Regional language understanding is a pre-requisite - Kannada, Bengali, Tamil and Telugu
  • Good communication and presentation skills
  • Strong Excel & PowerPoint skills

PERSONAL ATTRIBUTES

  • Avid sports enthusiast
  • Ability to manage ambiguity
  • Execution excellence

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Private Limited, which is part of a business segment we call Star.

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