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Program Manager-Ad Tech

Apply NowApply Later Job ID c9599699-6e49-4cb1-b572-b70b5de88e1a Location Mumbai, India Business Disney+ Hotstar Date posted May 17, 2022

Job Summary:

Disney+ Hotstar is the fastest-growing entertainment brand in India with one of the largest subscription services in the country and millions more accessing quality entertainment that’s available for free. Over the past six years, Disney+ Hotstar has been instrumental in shaping how Indians consume their favorite content, migrating audiences at scale from television to a device of their choice. 

Team Goal

As an Ad-Tech Strategy Manager, you will play a key role in building cutting-edge and industry-first ad-tech solutions for Hotstar. You will work closely with internal stakeholders like Product, Tech, Operations, Sales & Legal to drive and execute AdTech initiatives and the ad-tech roadmap. You will own, define and communicate the team’s vision and goals with internal stakeholders. You will deep dive into the existing Hotstar Ad Tech stack and identify gaps to improve the overall experience. As an Ad-Tech Strategy manager, you will use data, creativity, and experimentation to constantly improve the ad's product experience. You will work closely with external ad-tech stakeholders like attribution and measurement partners, DMPs, and Ad-tech technology providers to scale the growth of Hotstar’s Ad business. You will program manage initiatives with internal & external partners and work closely with them on their end-to-end experience. An ideal candidate will have a strong product or program management experience and a deep understanding of internet technologies, online media, and adtech.


  • Drive Ad tech initiatives by working closely with internal & external teams 
  • Define and communicate the Adtech team's vision, frameworks & goals with internal & external teams whilst owning the results
  • Be a subject matter expert on the Hotstar Ad Stack and act as a bridge between Sales, Operations, Product & Tech teams
  • Build and maintain close relationships with external Hotstar Ad Tech partners like attribution and measurement providers, DMPs, and other Ad tech service providers
  • Develop Ad Tech strategies to integrate partners and extract optimum result
  • Deep dive into current Ad Tech product offerings and contribute to product development by identifying gaps in the current stack.
  • Work closely with Sales & operations teams to troubleshoot advertiser campaigns
  • Work closely with Data Science teams to build rich & real-time reporting capabilities 
  • Drive the development of processes, documents, and checklists to ensure operational efficiencies in the ads business
  • Use data, creativity & experimentation to constantly improve the ad's product experience


  • 5+ years experience in online media, internet technologies, or Ad Tech-Programmatic Strategy
  • High degree of ownership and bias for action
  • Deep understanding of Ad-Tech, Internet technologies, Online media, and mobile/web
  • Experience in Product (or) Program Management
  • Experience in working on Ad tech products like Ad Servers, DSPs, SSPs, Nielsen DAR, MOAT, IAS, and other Ad tech solutions
  • Excellent problem-solving, analytical, and communication skills 
  • Ability to understand technical concepts and effectively communicate them to non-technical teams
  • Should have the ability to work independently and multi-task while maintaining attention to detail and a high standard of quality
  • Problem-solving through product & process interventions


  • We are customer obsessed.
  • We are audacious in vision and action.
  • We encourage honesty and open dialogue.
  • We respect everyone and every point of view.
  • We make objective and data-driven decisions.
  • We believe trust and accountability go hand-in-hand.
  • We invest in each other's growth.
  • We bring our A-game and nothing else.
  • We take charge and get it done.


  • The glory. Almost too much responsibility
  • No dress code. Unlimited leave. A fun-life balance
  • A ticket on our rocket ship to the moon

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.


We’re Disney+ Hotstar. The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world.


About Disney+ Hotstar:

Hotstar is one of the fastest growing video-on-demand services. Scratch that. We’re Hotstar. The go-to destination for over 100mn active users who seek anything from award-winning English shows and movies to regional content to live sports. Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform - talk about taking over the world wide web and the whole wide world. We believe there are only two ways to realize our goals – by daring or daring more.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Novi Digital Entertainment Pvt Ltd, which is part of a business we call Disney+ Hotstar.

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