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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Senior Executive/Assistant Manager - Product & Revenue Strategy, Mumbai

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10012859 Location Mumbai, Maharashtra, India Business Star Date posted Oct. 29, 2021

Job Summary:

OVERVIEW OF THE COMPANY

Star

Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/

JOB DESCRIPTION

CONTEXT

This is an individual contributor role. This is a role for someone who has an analytical bend of mind.

He/ She will be responsible for developing strong sales pitches for clients & closely driving the market expansion agenda with the Sales team and National Sales Head

KEY RESPONSIBILITIES

  • Working with Ad Sales team to identify new clients, analyze their potential & make relevant pitches for converting these clients, and deliver on the expansion agenda.
  • Analyzing buying pattern, immediate competition in detail and sharing the information with sales team.
  • Developing strong pitches for new clients/existing clients to increase their presence on the Channel.
  • Understand client/agency media objectives and structure deals/packages that maximizes Star objectives and also help bring new clients onboard.
  • Creating customized packages for clients – impact & regular.
  • Out of the box thinking on how to monetize the channels in the best possible manner.  Innovative strategies / ideas to increase revenue on channels

PERFORMANCE MEASURES

  • Timely and accurate submission of BARC related data and analysis as required and comprehensive view of the performance of the channels in the cluster. Presentation of the review in the formats required by the heads
  • Provide quantifiable inputs which influences favorable decision making by clients and shapes direction of business strategy
  • Identifying and highlighting opportunities to channel heads and region heads in the branch

 QUALIFICATION

  • Minimum Qualification : MBA(Premier/ Tier 1 management institute)
  • With at least 4-8 years of post-qualification experience

KNOWLEDGE AND SKILLS

  • Strong Quantitative and analytical ability
  • BARC, BI/ BO tools

PERSONAL ATTRIBUTES

  • Excellent quantitative aptitude
  • Strong Interpersonal skills
  • Clarity of thought & ability to think things through
  • Excellent communication and presentation skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star, which is part of a business segment we call Star.

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