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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Senior Executive / Assistant Manager- Research

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10011957 Location Mumbai, Maharashtra, India Business National Geographic Date posted Jun. 07, 2021

Job Summary:

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

KEY RESPONSIBILITIES

Viewership Analytics:

  • Weekly television ratings analysis, tracking and competition mapping for the infotainment genre
  • Identifying the key viewership movements shaping the genre and TG viewing habits
  • Sharing viewership insights with the programming team on weekly FPC planning and inputs on planning show launches
  • On-air promo campaign pre and post evaluations for big ticket properties
  • Provide inputs on marketwise viewership trends and identify potential markets to build
  • Maintain regular weekly and monthly MIS

Consumer Insights:

  • Drive brand led primary market research as well as any other qualitative and quantitative research as required by the business
  • Be completely responsible for all field projects from start to end including defining, leading and drawing insights and project closure
  • Responsible for identifying new and emerging trends among the consumers and generating new ideas to grow the brand

Management and Business Support:

  • Provide insights and data for client pitches for Non Traditional Sales. Also provide post evaluation for properties sold via Non Traditional Sales
  • Support to marketing and PR teams on campaigns and external communication
  • Provide support on all macro level TV viewership projects/analysis required by business
  • Collaborate and provide support as per requirement across the company’s various lines of businesses as and when required
  • Prepare presentations and data analysis to top management teams as and when required
  • Be the point of contact for all Global queries and interactions

QUALIFICATION

  • Should be a Graduate, with 4 – 6 years of work experience in research in a broadcasting company, thorough knowledge of BARC and its software is essential

KNOWLEDGE AND SKILLS

  • Competence in BARC, Microsoft Excel & Power Point is necessary
  • Strong communication and presentation skills preferred
  • Prior experience in consumer research preferred

PERSONAL ATTRIBUTES

  • Thinks Strategically
  • Builds Relationships
  • Communicates Effectively
  • Drives Results
  • Champions Change
  • Exhibits Professional Excellence

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with NGC Network India Pvt. Ltd, which is part of a business segment we call National Geographic.

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