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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Social Media - Team member (CRM)

Apply Now Apply Later Current TFCF Employees and Freelance / Contractors Apply Here Job ID R10011665 Location Mumbai, Maharashtra, India Business Star Date posted Apr. 01, 2021

Job Summary:



Star India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at



  • Develop & implement personalized messaging approach and tone for use in consumer interactions on social platforms
  • Proactively escalate & manage any potential emerging issues/threats that may affect the brand in a timely manner to the correct stake holder internally
  • Daily fan engagement across all social media platforms 
  • Delivery of KPI’s through by closely working the agency team
  • Handle escalated customer interactions as needed
  • Engaging with the Facebook and Twitter team for verifying accounts and escalating negative posts  
  • Analyze data to recommend new procedures to improve efficiency and effectiveness of the current response workflow
  • Mentor and supervise the agents and keep them motivated at all times
  • Assist in the root cause analysis on technical/broadcasting issues/queries received from consumers and ensure that the same is shared with the relevant stakeholders
  • Weekly/Monthly reporting of user issues to the relevant stakeholders
  • Ensure that the contests done by the sports team are complied with and monitored till the fans receive their gratification
  • Reporting copyright violations 
  • Managing the online TV Guide for the sports network
  • Assist with insights based on consumer feedback to marketing, distribution and content
  • Providing support for activations – reaching out to viewers for coordination


  • Quality of responses as per Star standards and protocols of communication
  • Adherence to SLAs around timelines of response and escalation resolution
  • Bachelor's degree in Journalism, English or Communications required with an emphasis on writing and editing. A post graduate degree or MBA would be preferred.
  • 2-5 years professional work experience required in communications / creative writing field OR corporate communication
  • Experience in a consumer facing position (retail, field sales, customer service) where CRM use and data acquisition was a key KPI would also be handy


  • Demonstrates creativity and documented immersion in Social Media
  • Should be a sports enthusiast and should have a natural liking for sports/particular sport
  • Experience in managing agencies/vendors and SLA management thereof.
  • Creative flair and attention to detail
  • Highly organized with an ability to adapt quickly to changing priorities
  • Strong written and oral communications skills with the ability to understand and communicate information effectively
  • A team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management)
  • Makes evident good technical understanding and can pick up new tools quickly
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
  • Possesses great ability to identify potential negative or crisis and apply conflict resolution principles to mitigate issues


  • Ability to handle pressure and tight timelines
  • An eye for detail
  • Ability to deal with multiple stakeholders and conflict scenarios
  • Strong communication and negotiation skills

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About Star:

Star India has defined the Indian media landscape for over two decades and today is one of the country’s leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries. Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India. The network’s entertainment channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus, Vijay and now Maa. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Private Limited, which is part of a business segment we call Star.

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