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Associate Data Scientist

New York, NY - US

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Job ID 735841BR Location New York, New York, United States Business Direct-to-Consumer and International Date posted 13/01/2020

Job Summary:

Supporting the Disney Advertising Sales organization within our new Direct To Consumer & International (DTCI) segment, the Data Science & Analytics team are subject matter experts in each of the following areas:
  • Creating and optimizing audience segmentation models that enable us to target specific audiences based on brand affinities, app behavior, and video viewership among other things.
  • Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties.
  • Analyzing the performance of models in real-world campaigns and collaborating with the audience modeling team to optimize and refine the models.
We’re looking for an intellectually curious, business-savvy, analytical powerhouse to join the Data Science & Analytics team as an Associate Data Scientist. In this role, you will be responsible for channeling data across the various Disney business units and data infrastructures, and building models to better understand our users at the individual level. Working collaboratively with cross-functional teams, you will develop, drive, and oversee new strategies to ensure the growth of the business and the overall bottom line.


  • Apply statistical and modeling skills to enhance the understanding of our users at the individual level.
  • Conduct hands-on research, business intelligence analysis and data mining on large, complex data sets to support the business.
  • Ideate and collaborate on building predictive models and algorithms to optimize products.
  • Work closely with DTCI Technology to provide requirements, offer input, and track progress on infrastructure and engineering work streams that are relevant to the business.
  • Help grow a multichannel advertising technology capability by leveraging internal and external datasets to expand our reach within and across platforms.
  • Through industry research, ongoing education, and practical experience, become a leading subject matter expert in digital user behavior, monetization, and engagement.
  • Contribute in technical discussions on data standards and tooling.

Basic Qualifications:

  • Minimum 1 year of work experience in media, advertising, or digital products driving measurable results (monetization, engagement) is highly preferred.
  • Excellent understanding of statistics and the ability to confidently translate statistical analyses into compelling and actionable recommendations.
  • Strong experience with writing SQL to extract and manipulate data at the source (experience with Hive/Hadoop/cloud data platforms a plus.)
  • Experience with consumer behavior and insights analysis (transactional and usage).
  • Self-motivated with the ability to work independently.
  • Great communication and teamwork skills.
  • Proven ability in predictive analytics and modeling.
  • Experience or familiarity in survey data and analysis a plus.
  • Knowledge of Salesforce DMP, Adobe Audience Manager, Oracle BlueKai or other DMPs a plus.
  • Knowledge or background in data engineering is a plus.

Required Education

  • Bachelor's degree in a related field or equivalent work experience

About Direct-to-Consumer and International:

Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company’s direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic; and the Company’s ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney +, oversees all consumer-facing digital technology and products across the Company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Direct-to-Consumer and International, which is part of a business segment we call Direct-to-Consumer and International.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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