Coordinator - Integrated Marketing at DISNEY Skip Navigation
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Coordinator - Integrated Marketing

Apply Now Apply Later Job ID 528869BR Location New York, New York, United States Business Media Networks Brand Disney ABC Television Group Date posted 02/26/2018
Disney ABC Integrated Marketing is seeking a Coordinator to report into two Senior Managers in NYC and whom can work in a demanding and fast paced environment.


  • Support two Senior Managers on day-to-day operation of advertiser driven marketing, integration, digital and promotional programs related to ABC News Programming.
  • Help brainstorm and develop advertiser opportunities including but not limited to in-show integrations, custom content, digital and social elements etc.
  • Create presentations and proposals that detail the customized opportunities including screenshots and collateral.
  • Primary responsibilities would include: oversee and manage on and off-air (including digital) execution for deals that have sold-in; deal agreement letters; social tracking; point of contact for PR related calls; management of: creative process, vendor relationships, production timelines; all department, show and Sales related documentation
  • Direct interface on projects with clients, agencies, producers and various departments within ABC News (Sales, Marketing, Legal, Business Affairs, BS&P, PR etc.).
  • Budget management, all internal billing, department status reports, case studies and competitive analysis.
  • Work with interns to help digitize all sponsored content
  • Manage promotional agency in developing rules and prize fulfillment for sweepstakes and contests
  • Collaboration with entire department on brainstorming on cross portfolio opportunities as well as competitive tracking.

Basic Qualifications

  • Excellent written, verbal and interpersonal communication skills
  • Strong organizational skills
  • Communication skills: persuasive and convincing both in oral and written
  • Problem solving skills: able to resolve issues independently and communicate solutions effectively
  • Excellent time management and organizational skills with attention to detail
  • Expertise in project management and execution
  • Ability to multi-task and prioritize project workflow and deadlines in a fast pace environment
  • Demonstrate creative thinking
  • Self-motivated and proactive
  • Digital and social experience a plus
  • Proficient in Outlook (create/edit emails and appointments), Word (create/edit documents), Excel (create/edit documents), Power Point/Keynote (create/edit presentations)

Preferred Qualifications

  • 1+ years of marketing or advertising industry experience
  • 2+ years sponsorship marketing, branded entertainment and/or promotion experience
  • Entertainment and/or television background

Required Education

  • Bachelors degree or equivalent work experience

Company Overview

The Disney/ABC Television Group (DATG) is composed of The Walt Disney Company’s (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, Disney Channels Worldwide and Freeform, as well as Disney/ABC Domestic Television and Disney Media Distribution. The Radio Disney network and the Company’s equity interest in A&E Television Networks round out the Group’s portfolio of media businesses.

Additional Information

Equal Opportunity Employer--Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity
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