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Director, Disney CreativeWorks Solutions, Activation

Apply NowApply Later Job ID 911731BR Location New York, New York, United States; Burbank, California, United States Business Disney Media & Entertainment Distribution Date posted Jan. 10, 2022

Job Summary:

Disney Media & Entertainment Distribution (DMED) brings together the Company’s best-in-class product, technology, and commercialization teams together into one global organization. DMED is responsible for the P&L management and all distribution, network and engineering operations, sales, advertising, data, and certain key technology functions worldwide for the Company’s content engines. DMED also manages operations of the Company’s streaming services including Disney+, Hulu, ESPN+ and Disney+ Hotstar; and domestic broadcast and cable television networks.

This role will be responsible for leading and driving the Activation team. As a part of the Disney CreativeWorks department, you will be at the ground level, building out an Activation Center of Excellence, leading the execution process for Sports, Nat Geo, Hulu, Multicultural & Inclusive Solutions, Cross Portfolio and other non-program or brand specific work across the larger Disney Ad Sales portfolio.

Key Stakeholders/Interactions:
  • Disney CreativeWorks Solution team
  • Client Connect & Brand Solutions Executives
  • Disney CreativeWorks & Multicultural Teams
  • DAS Category and Sales Executives
  • Revenue & Yield Management (RYM)


  • Build and continuously evolve an Activation Center of Excellence
  • Define, build, and lead execution process for Sports (i.e., ESPN, The Undefeated), non-program/brand specific Nat Geo, Hulu, Multicultural & Inclusive Solutions, and Disney CreativeWorks Cross Portfolio
  • Serve as the liaison to Sales, External Partners, Advertisers and associated Agencies
  • In partnership with DCW Solutions, Business Operations manage ESPN and NatGeo marketing budget
  • Review all Disney CreativeWorks production budgets for efficiencies
  • Production Company review / selection process ensuring necessary riders are adhered to accordingly
  • Track campaign delivery and provide post flight recaps/case studies
  • Drive and conduct post campaign cost / profit analysis
  • Harness all of DCW to understand business implications (i.e., profitability, marketplace demand, incremental opportunities, etc.)
  • Define press/award strategy in partnership with Comms and track and budget award submissions across Disney CreativeWorks
  • Manage the long form Branded Content Guidelines (domestic and international/vetting and escalation) for Nat Geo and beyond should it become applicable
  • Maintain a positive culture of inclusion
  • This is not an exhaustive list of responsibilities and additional needs may arise.

Basic Qualifications:

  • 10+ years of experience, 5 years in a managerial role
  • Direct experience building an activation team and the associated processes
  • Experience leading teams across various lines of business
  • Excellent problem solving and the ability to collaborate with stakeholders across Disney Ad Sales leadership
  • Experience driving solutions across all platforms
  • Independent decision maker and proven work solving complex problems
  • Strong interpersonal skills (especially in high stress environments)
  • Excellent written, verbal and presentation skills
  • Extensive presentation and pitching experience
  • Significant experience collaborating and building consensus with senior level executives
  • Proven leader with the desire to do whatever it takes and thrives in a team culture
  • Ability to work in a highly matrixed environment
  • Willingness to work flexible hours including evenings, mornings, weekends and/or occasional travel

Preferred Education

  • Bachelor’s Degree

About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC, which is part of a business segment we call Disney Media & Entertainment Distribution.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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