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Director, Media Planning (Nat Geo & DBT)

Apply NowApply Later Job ID 994041BR Location New York, New York, United States / Burbank, California, United States Business National Geographic Date posted Jun. 01, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

We have an exciting opportunity to join a new Media Team within the Disney Branded Television and National Geographic content marketing team of Disney General Entertainment (DGE). Our marketing team is responsible for Disney Channel, Disney Junior, DisneyXD, Disney Original Documentary, National Geographic, National Geographic Wild and National Geographic Documentary Films content across linear channels, Disney+ and Hulu platforms. Our content spans many genres reaching many audience segments from kids and family animation or scripted content to inspiring documentaries to natural history and premium non-fiction.

The Director, Media Planning is responsible for developing paid media strategies and overseeing the execution of campaigns that drive awareness, viewership, engagement and brand affinity for our linear networks or DTC platforms. This leadership position will be the day-to-day contact for some of our top tier titles from strategic development to flawless execution.

This position is a key touchpoint for how our marketing campaigns are brought to life to our consumers and requires a strong understanding the paid media landscape. Strong management and training skills are required to oversee a growing team of media experts.

This is a fast-paced, multi-faceted position that requires strategic thinking, attention to detail, organization and communication, while being able to manage several projects concurrently.


  • Strategic development and execution of traditional and digital media campaigns to include:
  • Linear TV planning in the Upfront marketplace
  • Digital executions that often include programmatic DSPs, social media, SEM, platform set up, 1P data, tagging/pixel set up, digital taxonomy, working with internal sourcing and legal to understand status of contracts and Disney guidelines to adhere to
  • All media types including, but not limited to: TV (national and local broadcast and cable, satellite, addressable, FEP), CTV, terrestrial radio, digital audio, OOH, digital display, digital video, programmatic, custom content, print, search, social and influencers
  • Managing paid media campaigns working with agency partners to execute – developing media strategy, reviewing RFPs and flowcharts, proofing media buys, determining creative rotation, supervising the manager and coordinator in execution of media plans, tracking performance and optimizing campaigns, providing summaries/reporting/analysis as needed
  • Oversee flawless execution of the off-air deliverables process for paid campaigns, managing media teammates, coordinating with media agency, trafficking agency and internal departments to ensure timely and accurate delivery of materials
  • Collaborate with research department and marketing strategy to identify key audience segments and affinity targets, understand media habits and identify ways to reach each segment to reach program goals
  • Brief agency partners and develop campaign timelines to align with ideal flighting strategies
  • Develop integrated campaigns with internal marketing stakeholders and communicate timely updates to various internal/external partners
  • Create and present one-sheets and presentations to articulate media plans and ideas with broader teams and DGE executives
  • Supervision and training of Manager(s), Associate(s) and Coordinator(s) based on campaign assignments
  • Contribute to the development of organizational processes
  • Manage campaign budgets and invoices while tracking spending for all campaigns and ensure efforts stay within budget and vendors are paid on time

Basic Qualifications:

  • 8+ years of experience in media planning
  • Strong written and oral communication skills
  • Must be able to manage multiple projects simultaneously
  • Sense of urgency for fast-paced entertainment industry
  • Experience managing a team
  • Strong project management skills and attention to detail required
  • Proficient in Microsoft Word, Excel and PowerPoint

Preferred Qualifications:

  • Agency or in-house media experience preferred
  • TV/Streaming experience preferred
  • Kids marketing experience a plus
  • Upfront planning experience preferred
  • Working across east/west coasts experience a plus

Required Education

  • Bachelor's degree required; B.A. in Marketing, Business Administration, Communications preferred OR Equivalent Work Experience

About National Geographic:

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business we call National Geographic.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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