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Imagine working side-by-side with industry leaders in your field of study. Imagine building upon the skills you've learned in the classroom within a family of legendary brands passionate about creating world-class experiences on a global scale. Now, imagine yourself in a paid Disney Professional Internship.

ESPN+ Brand Marketing MBA Intern- NY, Summer 2020

Apply Now Apply Later Job ID 723330BR Location New York, New York, United States Business Direct-to-Consumer and International Date posted Nov. 14, 2019

Job Summary:

Be a part of an innovative team and culture…

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; the upcoming Disney subscription video service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.


Responsibilities:

A Day in the Life...
  • Analyze and track the competitive marketplace for sports broadcasters and emerging sports streaming platforms, with a focus toward branded communications and brand positioning
  • Collaborate with Acquisition and Lifecycle marketing teams to ensure ESPN+ brand consistency across consumer touchpoints
  • Interface with Disney Streaming Services and ESPN marketing teams to evaluate performance of brand-specific marketing campaigns
  • Work with ESPN+ business unit to assist with development of brand marketing, event marketing, and sport-specific marketing campaigns
  • Develop and execute market research plans for key strategic segments
  • Develop reporting and analysis frameworks based on business Key Performance Indicators
  • Assist with development and maintenance of brand style guides for distribution to internal and external partners

Basic Qualifications:

What we are looking for…
  • Direct experience in a marketing, strategy, or business operations role
  • High degree of comfort and proficiency working with large data sets and building presentations for business leaders
  • Process-oriented with a strong attention to detail
  • Strong proficiency with language, including written and verbal communications
  • Basic understanding of digital communications and advertising channels and technologies
  • Adaptable, can embrace both change and ambiguity while continuing to drive projects forward
  • High degree of comfort and proficiency working with large data sets and building presentations for business leaders
  • Self-starter with a bias toward collaborative problem-solving

Preferred Qualifications:

  • Media/Entertainment Industry Experience
  • Sports Marketing Experience
  • Marketing Agency / Marketing Platform Experience
  • Previous competitive and market research experience

Required Education

  • Must currently be enrolled in an MBA program and taking at least one class – OR – be a recent graduate (Dec 2019) of an MBA program.

Preferred Education

  • MBA from a top-tier University

Additional Information:

Internship Eligibility:

  • Must be enrolled in an MBA program taking at least one class in the semester/quarter (spring/fall) prior to participation in the internship program OR a Dec 2019 graduate of an MBA program OR currently participating in a Disney College Program or Disney Professional Internship while enrolled in an MBA program

Professional Internship:

  • Must be at least 18 years of age
  • Must not have completed one year of continual employment on a Disney internship or program.
  • Must possess unrestricted work authorization
  • Must provide full work availability during Program Length (listed below)
  • Must provide own transportation to/from work
  • Current Active Disney cast members must meet Professional Internship transfer guidelines (for Walt Disney World cast members this is no more than four points and one reprimand in the last six months; for Disneyland cast members this is six months of consecutive service and a performance record clear of any disciplinary issues (warnings, suspensions, etc.) for at least six months)


Program Length: The approximate dates of this internship are June 8-August 21st, 2020.

Ability to provide own relocation, housing and transportation. Position is located in New York City.

Interns must be fully available for the duration of the internship.

Recommendation – Print or Save This Role Description: Strong candidates may be invited to complete a phone interview. We strongly encourage applicants to print a copy of this role description so they can refer to it in the event they are selected for a phone interview.



About Direct-to-Consumer and International:

Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. This segment is responsible for The Walt Disney Company’s direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; the upcoming Disney-branded direct-to-consumer streaming service; and the Company’s ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, Disney Streaming Services, developer of the ESPN+ and Disney-branded streaming platforms, oversees all consumer-facing digital technology and products across the Company.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with BAMTECH, LLC, which is part of a business segment we call Direct-to-Consumer and International.

BAMTECH, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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