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Manager, Global Landing Page Optimization Strategy

Apply NowApply Later Job ID 7119436620220516 Location New York, New York, United States Business Disney Streaming Date posted Sep. 22, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

The Manager, Global Landing Page Optimization Strategy will manage strategic planning for Disney+, ESPN+, Star+, The Disney Bundle, and Combo+ landing pages. In this role you will work closely with the Growth Marketing Experimentation, Product Marketing, Paid Media, Growth & Commerce Product, UX Research, Design, Brand and Franchise Marketing, Analytics, Engineering, and Customer Service teams to gather and synthesize quantitative and qualitative data to inform global strategies for maximizing profitable subscriber growth. Strong cross-functional collaboration and relationship building skills are a must as are excellent communication and presentation skills.

Responsibilities:

  • In partnership with key regional & brand stakeholder and XFN teams develop unified global landing page editorial and conversion optimization strategies for Disney+, Star+, The Disney Bundle, and Combo+
  • Partner with Paid Media, Growth Marketing, ESPN+ Product Marketing, and Hulu teams to increase sign ups for The Disney Bundle
  • Gather and synthesize global performance data, test learnings, UXR, competitive & market insights, and customer feedback to better understand prospects, subscribers, and former subscribers and represent their interests on landing pages and across the end-to-end subscriber acquisition journey
  • Leverage quantitative and qualitative data to help inform the Landing Page A/B testing roadmap
  • Leverage brand customer segmentation data and insights to develop strategies to improve messaging effectiveness and meet DEI objectives on landing pages
  • Partner with the Growth & Commerce Product team to help generate and prioritize new test ideas for the sign up funnel experimentation roadmap
  • Partner with the Disney Studio and Brand Marketing teams to develop landing page strategies for Awareness campaigns
  • Gather and document functional requirements and enhancements for our content management system and experimentation tools
  • Develop slides for global landing page strategy for GTM plans for new market launches, new subscription plans, pricing updates, major title releases, and feature launches

Basic Qualifications:

  • Minimum 6+ years in Performance / Growth Marketing
  • Experience supporting a large group of cross-functional, globally distributed stakeholders
  • Experience partnering with UX and Design teams to deliver creative solutions and proposed designs for testing conversion optimization hypotheses
  • Experience with optimizing prospect conversion experiences at scale
  • Experience optimizing performance on Connected Device and Mobile App landing pages preferred
  • Ability to thrive under pressure in a fast-paced work environment
  • Proficient in agile methodologies and working knowledge of Jira/Confluence
  • Attention to detail, with an ability to identify risks and issues and quickly implement solutions
  • Strong communication and presentation skills
  • Self-motivated, with a drive to exceed expectations

About Disney Streaming:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

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