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Manager, Social Ad Integration & Strategy

Apply NowApply Later Job ID 875092BR Location New York, New York, United States; Bristol, Connecticut, United States Business ESPN Date posted Oct. 26, 2021

Job Summary:

ESPN Creative Studio is looking for a meticulously organized individual to help build and manage the day-to-day strategy of our social premium integration business. Reporting to the Director, Ad Integration & Strategy, each day you’ll be challenged to blend creativity, platform expertise, sports knowledge, and audience insights to drive the development of industry-leading social integrated and branded content for our partners.

Collaboration, innovation, effort, and fun are at the core of this team and every day is game day. ESPN is seeking a Manager, Social Ad Integration & Strategy who will function across ESPN Creative Studio (ESPN’s Creative Agency), multiple groups within Disney Ad Sales, and the ESPN Social Editorial team to ensure an always-on partnership focused on the strategic development and distribution of engaging branded & integrated social content.

Responsibilities:

  • Responsible for leading the day-to-day strategic development and deployment of ESPN’s social premium integration portfolio, including Branded Content, Talent Influencer content, and highly-custom integrations in Digital Live Shows and Snap.
  • Develop sophisticated and nuanced custom social strategies for individual ad partners, that deliver on the brand’s KPIs and maximize Social Ad revenue for ESPN/DAS.
  • Identify and grow new revenue streams across Digital & Social.
  • Balance multiple complex projects, while maintaining strong communication & teamwork among multiple stakeholders across ESPN and DAS.
  • Attend and participate in all necessary ESPN Creative Studio meetings, including campaign brainstorms and kick-offs with external creative partners.
  • Coordinates the vision, creativity and working knowledge of ESPN CW and Disney Ad Sales to help identify new ways to meet the goals of both teams.
  • Responsible for ensuring clear communication and process for development of assets in the social premium integration portfolio. Identifies gaps processes and implements solutions.
  • Output subject to oversight by supervisors and peers to ensure audience interest, accuracy, and adherence to established editorial procedures and legal requirements.

Basic Qualifications:

  • Commanding knowledge of social media trends
  • Bachelor’s Degree in marketing, journalism, communications OR related field OR a high school diploma and a suitable combination of related training and experience.
  • 4+ years’ experience in social media, social marketing, or a closely related field
  • Elite knowledge of the sports landscape, including current athletes, rules, and events
  • Sound editorial judgment, writing and editing skills
  • Ability to react quickly and positively under pressure
  • Strong communication and organization skills
  • Appreciation for and understanding of pop culture
  • Familiarity with ESPN’s content across multiple platforms

Preferred Qualifications:

  • Master’s Degree in marketing, journalism, communications
  • Preferred at least 5 years of work in Social-focused production, sales or project management.
  • Experience tracking and reporting for paid Social campaigns
  • Elite understanding of paid social across Facebook, Twitter, Instagram, TikTok and YouTube, including ad products, emerging offerings and platform-specific functionalities.
  • Experience building presentations, both pitches and recaps, for leadership and client presentations

Required Education

  • Bachelor’s Degree in marketing, journalism, communications OR related field OR a high school diploma and a suitable combination of related training and experience.

Preferred Education

  • Bachelor’s Degree in marketing, broadcasting, communications or closely related field.


About ESPN:

Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Productions, Inc., which is part of a business segment we call ESPN.

ESPN Productions, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply NowApply Later

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