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PH- Web Content & Product Manager

Apply NowApply Later NOTE: We have a new application system, please create a new account if you have not done so yet when applying. Job ID 10011956 Location New York, United States / Remote, United States Business Parks, Experiences and Products Date posted Aug. 05, 2022 Flex Type Remote

- This role is considered remote, which means the employee will work remotely on an ongoing basis and will not have an assigned workspace at a Company designated location.

Job Summary:

Overview:

The Web Content & Product Manager will be responsible for identifying the future-state vision and implementation of Disney Publishing Worldwide’s (DPW) web presence. This includes providing go-forward recommendations for the evolution of DPW’s websites, web content, and metadata, as well as managing the maintenance and development of DPW’s consumer-facing marketing websites including DisneyBooks.com, ReadRiordan.com, and others.

You will provide leadership a go-forward recommendation for web strategy, process, and resourcing by reviewing DPW’s current state and identifying areas to optimize, processes to automate, and new capabilities to create. You have an eye toward improving UI/UX, streamlining user flow to increase sales, and enabling more effective, data-driven paid and organic marketing campaigns. You will serve as the primary lead in scoping, recommending, and project managing the launch of the future state of our marketing websites.

Alongside DPW’s marketing team, you will create effective consumer touchpoints in a web environment that help enable data-driven marketing campaigns to drive engagement, awareness and point-of-sale for our books, including franchise tie-in titles for Disney, Pixar, Star Wars, Marvel, National Geographic, ESPN, and more.

You will report directly to the Director, Content Strategy - Adult & Operations at DPW.

This is an 18 month project hire.

Responsibilities:

Project Planning and Management

  • Partner with the content marketing directors to provide recommendations on how to best re-scope and update the core DPW websites to be more automated, user-friendly, SEO-friendly and mobile-friendly.
  • Partner with the content marketing team to build programmatic solutions to common publishing needs such as category collections, custom carousel collections, event landing pages, blog posts, pre-order campaigns, etc.
  • Work with internal and external teams and vendors to bring the future of DPW’s web presence to fruition, overseeing and driving the process.
  • Identify opportunities and provide recommendations to streamline metadata creation and optimization.

Content Planning and Management

  • Maintain existing marketing websites, partnering with internal teams to plan and execute content refreshes and catalog updates
  • Build custom landing page solutions for consumer-facing advertising campaigns, marketing promotions, and events, leveraging and managing external vendors as needed
  • Serve as liaison between the technical development teams (internal and external) and the marketing department to execute on all website needs
  • Manage marketing’s domain names, vanity URLs, and hosting services
  • Create basic analytics reporting to gauge the effectiveness of a paid or organic campaign

Basic Qualifications:

  • 5+ years experience working in content management systems (Wordpress preferred)
  • 2+ years experience in web product management
  • Experience evaluating existing web ecosystems, providing go-forward recommendations, and project managing implementation
  • Strong working knowledge of eCommerce business, UX/UI design, AdTech
  • Knowledge and experience in the development of API-integrated websites
  • Experience managing technical, user, and business issues
  • Proven ability to collaborate and communicate effectively to technical and non-technical stakeholders
  • Ability to think strategically, creatively and drive ideas into action, with a positive outlook and willingness to take personal initiative

Preferred Qualifications

Experience with book publishing-specific metadata and taxonomy

About Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners PAY SVC, which is part of a business we call Parks, Experiences and Products.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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