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Create Magic and Memories

Senior Manager Marketing Strategy

Apply Now Apply Later Job ID 716320BR Location New York, New York, United States Business Disney Streaming Services Date posted Nov. 11, 2019

Job Summary:

Disney Streaming Services (DSS) is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; and the upcoming Disney+ streaming service. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

DSS Marketing focuses on the core tasks of subscriber acquisition, engagement and retention. We leverage data, consumer insights and a powerful set of technologies to effectively and efficiently connect with sports and entertainment fans to provide the highest quality streaming experiences.

DSS Marketing is seeking a Sr. Manager, Marketing Strategy to support our team’s rapid growth and help foster and expand the data driven marketing capabilities within Disney.

Candidates will bring significant experience in digital marketing strategy, plan generation, forecasting, consulting, and execution. Ideal candidates will have demonstrated leadership managing complex marketing projects and possess deep familiarity with marketing and advertising technologies as well as digital media channels. Strong presentation, communication and analytics skills are a must and candidate will be expected to present examples. Demonstrable project management skills with a proven track record of delivering complex marketing projects with strong results are also a must.

Responsibilities:

  • Execution of Marketing related assignments
  • Ability to draft integrated marketing plans, strategies and forecasts
  • Heavy development of presentations, proposals, reports and plans
  • Can synthesize and prioritize marketing requirements into use cases for consumption by product teams
  • Provides project oversight, project process and reporting on marketing progress
  • Has a critical eye for quality of work and is confident to challenge cross-team deliverables
  • Helps to quantify the use of new marketing technologies in terms of value and cost to the organization
  • Assists in the prioritization and management of the Marketing department’s project pipeline
  • Collaborate with DSS marketing and team leaders across Data, Product and other stakeholders within Disney
  • This is an individual contributor role; travel and weekend support may be required

Basic Qualifications:

  • A minimum of 7+ years of experience in strategic digital marketing consulting
  • At least 3 years of experience in top tier marketing/strategy consulting firm
  • Analysis and reporting of data from a marketing and business point of view
  • Presentation and communication skills – an expert in conveying complex concepts through words and visuals to be consumed by broad audiences in PowerPoint, Word or other media; Excel wizard
  • Deep understanding of marketing technologies, trends, vendors and platforms
  • Has participated in the planning and implementation of marketing platforms and technologies
  • Hands-on experience managing and executing acquisition/engagement/retention campaigns
  • Track record of success growing consumer-facing digital products or services
  • Ability to “look around the corner” and identify key trends and value drivers
  • Appreciation, understanding and experience navigating complex technical organizations and evangelizing the impact of marketing technologies and practices
  • Project prioritization and management skills
  • True collaborator, relationship-builder, mentor and can manage in a highly matrixed environment
  • Entrepreneurial, creative, persuasive

Required Education

  • Bachelor degree

Preferred Education

  • MBA preferred

About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; the upcoming Disney subscription video service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming Services.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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