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Sr Manager, Attribution

Apply NowApply Later Job ID 921444BR Location New York, New York, United States Business Disney Media & Entertainment Distribution Date posted May 08, 2022 Flex Type Hybrid

Job Summary:

Disney’s Advertising Sales Research Team is seeking a talented person to help create the future of television and innovate in the advertising and measurement space. The Ad Sales Research Sr. Manager will lead projects and analyses to demonstrate the effectiveness of Hulu as an advertising platform that drives measurable results for our clients.

The successful candidate will work directly with the sales team to understand client measurement needs and challenges and manage our data partners and vendors to execute ROI measurement and downstream behavior of the Disney audience. If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you.

Responsibilities:

  • Develop in-house measurement products and offerings, with both proprietary and 3rd party data, that will help demonstrate Disney’s impact on clients’ ROI and business outcomes
  • Oversee and lead consultation conversations with clients directly; design and create the measurement strategy and approach. Present and explain new concepts to internal and external clients
  • Working with a variety of external data providers and internal product team, to design research that directly attributes consumer behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
  • In partnership with the Data & Operations teams, onboard and create Disney POVs on third party data providers to guide decisions on partnerships and engagements
  • Create vision, develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
  • Position Disney as a thought leader in innovative research by scoping custom analyses that align with Disney data strategy
  • Lead a team and support them in the execution of custom research studies

Required Education

  • 8+ years of Experience in digital, digital video/TV, or media-focused data businesses
  • BA/BS is communications, data analytics, social sciences or related field required
  • Graduate degree desired
  • Experience with, and a strong understanding of methodology, data and systems for matching data sets to demonstrate performance-based response to advertising
  • Strong knowledge of attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
  • Expertise in measurement theory and research design
  • Must have a comprehensive understanding of the media business
  • Must have excellent presentation and writing skills
  • Experience with attribution/ ROI or data providers is a plus
  • SQL experience is a plus
  • Must be a team player with the ability to build relationships with both internal and external clients

Preferred Education

  • Graduate degree desired

Additional Information:

DISNEYADSALES

This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.



About Disney Media & Entertainment Distribution:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Media & Entertainment Distribution.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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