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Sr. Manager, Marketing - ESPN+

Apply NowApply Later Job ID 774987BR Location New York, New York, United States Business Disney Streaming Services Date posted Feb. 24, 2021

Job Summary:

Disney Streaming Service is looking for a Sr. Manager Marketing, ESPN+ to develop and optimize brand strategies to drive growth of ESPN+. The ideal candidate has experience expanding aided and unaided awareness for a large brand, and acquisition experience across on-channel and off-channel platforms for a subscription service. A successful candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. S/he is highly analytical, creative, and has an in-depth understanding of promotional messaging and brand positioning to scale a digital product.

Responsibilities:

  • Develop and execute brand strategies that drive growth of ESPN+ brand and awareness
  • Collaborate with leaders across multiple teams to create innovative and impactful programs that delver against key brand metrics
  • Build ESPN+ aided and unaided brand awareness across new markets and segments
  • Define KPIs to measure campaign success and forecast performance to inform accurate planning
  • Imagine, test, and iterate new brand promotional tactics across owned platforms, existing third-party platforms, and emerging channels
  • Drive optimizations based on analytical insights and data to show positive return on marketing efforts, continuously improving user lifetime value and reducing churn
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

Basic Qualifications:

  • 7+ years brand marketing experience, with at least 2 years working on a DTC service. Media a plus
  • Extensive understanding of customer segmentation and targeting, and comfort with working on large data sets
  • Multi-channel marketing experience with a thorough understanding of acquisition, engagement, retention and analytics, comfortable with organic and paid disciplines
  • Collaborative leader comfortable with complex, cross-functional projects across teams and leagues
  • Clear understanding of full funnel marketing, digital media KPIs and attribution.
  • Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
  • Balance of creative and analytical thinking

Preferred Qualifications:

  • Proven track record of delivering growth from multiple digital promotional sources and executing key analyses with minimal supervision.
  • Experience leading cross-functional team alignment and strategic planning
  • Experience coordinating marketing assets and approvals
  • A self-starter capable of working independently but also as part of a team
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Passion for the digital media and entertainment space


About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming Services.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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