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Create Magic and Memories

Sr. Manager, Performance Marketing

Apply NowApply Later Job ID 768937BR Location New York, New York, United States Business Disney Streaming Services Date posted Dec. 18, 2020

Job Summary:

DSS is seeking a Senior Manager who will join our New York City Performance Marketing team and collaborate closely with Analytics, Finance, and Planning teams to deliver critical analysis, strategic support, and reporting of media plans and budgets across domestic and international territories.

Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The role will include assessing factors impacting resource allocations around the globe and considering which countries should have heavier investment versus less. KPI trend analysis and forecasts will aim to provide operational teams and executive management a snapshot into expected financial performance and serve as the basis for ad-hoc scenario analysis.

We are looking for a detail-oriented candidate with a strong analytical and reporting background, and experience in direct-to-consumer digital marketing. The individual should have a strong interest in financial modeling and statistics.

The pace and cadence for change at DSS necessitates an ability to manage multiple projects, collaborate with multiple stakeholders, and work with speed.

Responsibilities:

  • Oversee the bottoms-up weekly budget aggregation, taking inputs from Finance, the central media channel teams and the regional marketing teams, to provide critical budget versus actual visibility for our Performance Marketing leadership.
  • Manage the channel-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.).
  • Gain familiarity across all the financial planning models for the streaming service, including forecasts around content, technology and paid marketing spend to provide a fulsome perspective on all levers of the business.
  • Assist with proforma impact of marketing strategies including offer testing, acquisition mix changes, and other high impact initiatives that affect subscriber base growth.
  • Assist with ad-hoc analysis of customer centricity (identify customer characteristics and marketing platforms resulting in higher retention and up-sell opportunities).
  • Develop impactful, compelling presentation materials (decks, notes, write-ups, etc.) that effectively communicate financial projections, drivers, marketing performance, risks and opportunities to leadership.

Basic Qualifications:

  • 6+ years of relevant work experience with DTC
  • Experience in investment banking/consulting highly preferred
  • Excellent modelling skills with a special talent to defend model assumptions
  • Excellent written and verbal communication skills
  • Very strong analytical skills and the ability to identify and resolve issues
  • High level of proficiency with PowerPoint and Excel
  • Able to balance multiple priorities simultaneously and resolve issues quickly without sacrificing quality
  • Skilled in distilling insights from data and synthesizing and crafting compelling presentations for executive audiences
  • Able to maintain both a rigorous attention to detail and a big-picture strategic mindset
  • Deliverable-focused, strong work ethic, able to prioritize, and resolve an array of issues simultaneously

Required Education

  • Bachelor’s degree in Finance or Mathematics

Preferred Education

  • MBA

Additional Information:

About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming Services.
Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.


About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming Services.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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