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Assistant Manager, Licensing

Apply NowApply Later Job ID 860503BR Location Orlando, Florida, United States Business Parks, Experiences and Products Date posted Sep. 10, 2021

Job Summary:

From toys to apparel, books to games, Disney Consumer Products, Games and Publishing (CPGP) brings our company’s products, through stories and characters, to markets worldwide. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20CS, National Geographic and Star Wars, our efforts to deliver innovative and experiential products, designed to entertain and inspire, is industry leading and category shaping.

The Assistant Manager is responsible for managing several sub-categories and the associated licensee base with the goal of meeting or exceeding predetermined revenue targets and growth objectives across various franchises.

This posting is a talent pool for upcoming roles within Consumer Products, Games & Publishing.


Finance and Business Planning:
  • Obtain, review and analyze quarterly sales forecast information from licensees in order to build quarterly forecast and budget
  • Responsible for category input within the 5 years strategic plan
  • Compile and analyze retail sell-through information on owned business’
Brand and Content Management:
  • In conjunction with / support of the Franchise team:
    • Ensure timely approvals of licensee’s marketing elements in OPA
    • Provide any licensee /product information in support of marketing and brand presentations and sales meetings
    • Liaise with DJR channel partners to support licensee needs
Category management
  • Identify new business and revenue opportunities
  • In conjunction with Manager, defining category and property strategy
  • Manage day to day relationship with licensees
  • Support organizing, pitching and selecting licensees
  • Set-up and lead licensee business review
  • Provide management support in the contract and amendment process
  • Perform all functions of “Contract Owner” for a selection of licensees
Product Development:
  • Set-up line review with licensees and Product Development team
  • Provide feedback to licensees on line plans and concepts
  • With the Product Development team approve and maintain line lists
  • With Sales team define and plan product development for retailer exclusive products
  • Liaise with Product Development team to ensure timely approval of products which may include: lead meetings; coordinate programs across all categories; review line lists; respond to product development team in the case of OPA submission changes; execute merchandising plans; public relations and advertising coordination.
  • Liaise with the design partners in packaging development process to ensure timely approvals and to ensure product features are communicated effectively.
  • Prepare product presentations included but not limited to internal line reviews
  • Ensure licensee product lines reflect Disney quality and brand/property objectives.
  • Assist licensees with securing of assets to support product development
Retail, Sales and Marketing
  • Provide all needed product and licensee information to the sales and marketing to support retail road shows and presentations
  • Liaise with Sales Trade Marketing team to define account promotional and marketing plans and ensure licensee participation
  • With Sales team define and plan product development for retailer exclusive products

Basic Qualifications:

  • Strong understanding of brand and property positioning, retail business development function, retail distribution and the retail environment
  • Experience or high level of interest in the Toys category
  • Excellent organizational and project management skills and ability to handle multiple tasks/assignments
  • Strong communication/presentation/influencing skills
  • Team player with strong interpersonal skills
  • Self-starter, motivated, proactive, dependable, flexible and able to work in a fast-paced environment
  • Analytical/strategic thinker
  • Solid computer skills (Keynote, Excel, Power Point, Word, Outlook)

Required Education

  • Bachelor's degree 3-5 years related experience or MBA with 1-2 years experience

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at


About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business segment we call Parks, Experiences and Products,Disney Licensing.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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