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Copywriter

Apply Now Apply Later Job ID 902486BR Location Orlando, Florida, United States; Lake Buena Vista, Florida, United States Business Walt Disney World Resort Date posted 01/09/2022
We are looking for a creative storyteller to write clever product copy descriptions for shopDisney.com that highlights our brand strategies for our site. You will write based on the established Brand voice for shopDisney.com and be a partner to the Marketing, Merchandising, Consumer Engagement and Design teams. You will have some creative freedom and responsibilities, but we prefer that you are open to guidance, absorbing new information and working on a team.

You will report to Sr Manager, Creative Operations

Responsibilities

OVERALL RESPONSIBILITIES:

  • Provide targeted, creative copy that is aligned with marketing goals
  • Adapt to a variety of Disney brand "voices" based on our franchises, style guide requirements and guidelines

PRODUCT COPY RESPONSIBILITIES
  • Write and edit high-volume product copy for hardlines and softlines
  • Produce an average of 25 product descriptions per day
  • Work with Merchant team to highlight features and benefits of our product to create differentiation within the marketplace
  • Write copy that conveys the important details and features of every product in a manner that reflects the character or franchise.
  • Combine information with storytelling that emphasizes the best attributes of the product.
  • Provide the detailed accuracy and authenticity expected of Disney, highlighting exclusivity and inspiration behind the products, celebrating the artists that make our products special

Basic Qualifications

  • 3 or more years Ecommerce product description copywriting experience
  • Familiar with the Disney /Pixar/ Star Wars / Marvel brands, its multiple franchises and characters
  • Knowledge of the Parks, the attractions, and its history
  • Demonstrate an understanding of how to address target audience, fan based on product/affinity
  • Experience in the retail industry; background in fashion, accessories, home and toy industries
  • Experienced with writing product copy, both hardlines and softlines
  • Manage a variety of projects and prioritize based on product launch date
  • Accurate proof reader and editor
  • Knowledge of SEO and Mobile first approach to copy writing style
  • Knowledge of SFCC

Required Education

  • BA in Communications, Journalism, Liberal Arts or equivalent experience.
  • Communications, Marketing, Public Relations or Business

About Walt Disney World Resort:

Since opening in 1971, Walt Disney World Resort has played an important role in many childhood and family memories. Today, hundreds of millions of guests from around the globe visit this magical place to enjoy a Disney vacation. Through a combination of creativity, innovation and technology, the resort immerses guests in classic Disney tales and new kinds of family entertainment. Drawing from a rich heritage of storytelling, Walt Disney World Resort cast members bring Disney magic to life through unmatched attention to detail and superior guest service.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Parks Technology Services Co., LLC, which is part of a business segment we call Walt Disney World Resort.

Disney Parks Technology Services Co., LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply Now Apply Later

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