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Licensing Associate

Apply NowApply Later Job ID 860505BR Location Orlando, Florida, United States Business Parks, Experiences and Products Date posted Sep. 13, 2021

Job Summary:

From toys to apparel, books to games, and much more, Disney Consumer Products, Games and Publishing (CPGP) brings our company’s products, through stories and characters, to markets worldwide.  With a portfolio of renowned franchises including Disney, Pixar, Marvel, Star Wars, 20CS and National Geographic, our efforts to deliver innovative and experiential products, designed to entertain and inspire, is industry leading and category shaping.

This role will join the Third Party Commercialization team. The Associate provides support in managing a category of products and a portfolio of licensees in order to meet or exceed predetermined revenue targets and grow objectives.

This posting is a talent pool for upcoming roles within Consumer Products, Games & Publishing.


Finance and Business Planning:

  • Obtain and review quarterly sales forecast information from licensees in order to build quarterly forecast and budget

  • With the Product Development team, ensure thoroughness/accuracy of UPC codes and product descriptions

  • Gather and review weekly POS information and bi-annual business reviews

  • Support strategy and business planning by providing analysis including POS, market share, consumer insights and trend research

  • Support brand marketing initiatives including the development and execution of plans

  • Route and ensure timely approvals of licensee’s public relations and advertising materials

  • Provide licensee/product information in support of marketing and brand/sales presentations

Category Management:

  • Manages day-to-day relationship with assigned licensees for a specific segment of the business, providing information, facilitating assets, resolving issues, reviewing/approving of submissions and promotion/advertising initiatives

  • Supports Manager in everyday responsibilities such as contract and amendment process, financial analyses, strategy presentations, product line analysis and other projects for the category

  • Direct responsibility for a sub-set of licensees and Special Projects as assigned

  • Helps identify new business opportunities and explore how to maximize business with current licensees

  • Develops and present trends and competitive research within the category as assigned by manager

  • Maintains current knowledge of industry trends, competitors, business opportunities, threats and dynamics

Product Development:

  • Set-up line review with licensees and PD team where required

  • Works with Product Development team to approve and maintain line lists; execute merchandise plans

  • Liaise with Product Development team to ensure timely approval of products which may include: lead meetings, responding to questions related to OPA submission changes, UPC code accuracy, product descriptions, executes merchandising plans, public relations and advertising coordination

  • Ensure licensee product lines reflect TWDC quality and brand/property objectives

  • Prepare product presentations including but not limited to internal line reviews, product showcases and licensee pitches

Retail, Sales and Marketing:

  • Provide all needed product and licensee information to the Integrated Retail Sales and marketing to support retail road shows, presentations, and property initiatives

  • Contribute to presentation planning with emphasis on building compelling decks, visually illustrating concepts/ideas and utilizing data for impact

  • Build effective presentations in Keynote/PowerPoint and Excel for a variety of purposes including line reviews, business and strategy updates, licensee briefings, concept pitches and retail buyer presentations

Basic Qualifications:

  • Strong written, verbal and presentation skills and able to effectively communicate to both internal and external partners

  • Strong organizational and project management skills

  • Highly detail-oriented and able to handle multiple tasks and assignments at one time

  • Able to work both independently and as a team player

  • Strong computer skills (Excel, PowerPoint, Word, Outlook, Keynote)

  • Strong financial analysis skills and adept at goal setting and performance management

  • Experience in Licensing and Consumables or Consumer Electronics Industry a plus

  • High level of interest in category/licensing preferred – retail/wholesale and/or product development experience a plus

Required Education

  • BA/BS or equivalent

Preferred Education

  • Ideally 1-2 years of experience in consumer products division/business but not a requirement

  • Licensing experience preferred but not required

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at


About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business segment we call Parks, Experiences and Products,Disney Licensing.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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