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Manager, Licensing

Apply NowApply Later Job ID 860502BR Location Orlando, Florida, United States Business Parks, Experiences and Products Date posted Sep. 10, 2021

Job Summary:

From toys to apparel, books to games, Disney Consumer Products, Games and Publishing (CPGP) brings our company’s products, through stories and characters, to markets worldwide.  With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20CS, National Geographic and Star Wars, our efforts to deliver innovative and experiential products, designed to entertain and inspire, is industry leading and category shaping.

The Manager is responsible for managing a group of product categories and licensees with the goal of meeting or exceeding predetermined revenue targets and growth objectives.

This posting is a talent pool for upcoming roles within Consumer Products, Games & Publishing.


Finance and Business Planning:
  • Accountable for developing, proposing, overseeing and implementing the business strategy for assigned categories.
  • Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting.
  • Develops strategies and business plans by retailer, brand and property for multiple franchises.
  • Responsible for new business and revenue growth opportunities with existing licensees.
Brand and Content Management: (In conjunction with the Franchise team)
  • Provide licensee/product information in support of marketing, brand presentations and sales meetings.
Category Management:
  • Acts as ambassador for the category. Research & understand competitive landscape. Analyze and understand market trends, consumer trends, retailer and industry needs.
  • Strategize and develop new business opportunities. Analyzes account (licensee and retailer) business performance and develops growth objectives that are aligned with Disney Consumer Products initiatives.
  • Develop and implement product strategies, merchandising and marketing plans to ensure that sales are maximized and marketing objectives are met.
  • Partner with sales in assortment / retail planning / sales pitches where relevant.
  • Ensures licensee requests are researched and responded to in a timely fashion.
  • Manage licensee portfolio / co-manage where relevant with LOB partner (contract negotiation, data management, approvals, submissions, promotion / advertising) as well as day-to-day relationship with licensees.
  • Support leadership in everyday responsibilities such as contract and amendment process, financial analysis, preparing presentations and other projects as necessary.
Product Development:
  • Partner with Product Development team to innovate & bring to market compelling new product for categories managed.
  • Ensures licensee product lines reflect Disney quality and brand/property objectives.
Retail, Sales and Marketing:
  • Develop strong relationships with key retailers to maximize commercial and brand opportunities.
  • Maintain general knowledge of the retail landscape and monitor retails sales performance of key licensees and programs. Perform retail-shopping analysis.
  • Provide any licensee /product information in support of marketing and brand presentations and sales meetings.
  • Build strong team-oriented relationships with other CPGP franchise teams and business units, to develop opportunities of coordination with other categories, lines of business and departments and/or cross-promotional opportunities.

Basic Qualifications:

  • Strong understanding of brand positioning, retail business development function, retail distribution and the retail environment
  • Highly detail-oriented. Excellent organizational and project management skills
  • Ability to handle several tasks/assignments simultaneously and to maintain flexibility to adapt to changing priorities
  • Excellent communication & presentation skills
  • Self-starter, motivated, proactive, dependable, able to work in a fast pace environment
  • Analytical/Strategic Thinker
  • Team player with strong interpersonal skills
  • Proficient with Microsoft Office applications, especially Excel, Word and PowerPoint; knowledge of financial tracking systems preferred

Required Education

  • Bachelor’s Degree + 5 yrs. of directly related experience.

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at


About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business segment we call Parks, Experiences and Products,Disney Licensing.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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