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Manager, Licensing

Apply NowApply Later Job ID 860502BR Location Orlando, Florida, United States Business Disney Licensing Date posted Jan. 18, 2022

Job Summary:

From toys to apparel, books to games, Disney Consumer Products, Games and Publishing (CPGP) brings our products, through stories and characters, to markets worldwide. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20CS, National Geographic and Star Wars, our efforts to provide creative and experiential products, designed to entertain and inspire, is industry-leading and category shaping.
You will oversee a group of product categories and licensees with the goal of meeting predetermined revenue targets and growth goals. This posting is for current and upcoming roles within the Licensing team franchises. You will report to the Sr. Manager of Licensing.


  • Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting
  • Provide licensee/product information to support marketing, brand presentations and sales meetings
  • Research and understand competitive landscape through market trends, consumer trends, retailer and industry need
  • Strategize and analyze accounts (licensee and retailer) performance and develop growth goals that are aligned with Disney Consumer Products plans
  • Develop product strategies, merchandising and marketing plans to ensure that sales are maximized and marketing goals are met
  • Manage all licensee portfolios (contract negotiation, data management, approvals, submissions, and promotion/advertising) and daily relationship with licensees
  • Ensure licensee products reflect Disney quality and brand/property goals
  • Maintain general knowledge of the retail landscape and monitor retail sales performance of essential licensees and programs. Perform retail-shopping analysis
  • Build team-oriented relationships with other CPGP franchise teams to develop opportunities of coordination with other categories, lines of business and departments and cross-promotional opportunities

Basic Qualifications:

  • Experience with brand positioning, retail business development function, retail distribution and the retail environment
  • Handle several assignments simultaneously
  • Keynote, Excel, Word, PowerPoint and Outlook

Required Education

  • Bachelor's Degree and 5 years or more experience

Additional Information:

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

About Disney Licensing:

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business segment we call Disney Licensing.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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