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Public Relations Assistant Manager, CPGP

Apply NowApply Later Job ID 959499BR Location Orlando, Florida, United States / Lake Buena Vista, Florida, United States Business Parks, Experiences and Products Date posted Apr. 24, 2022

Job Summary:

Consumer Products, Games and Publishing (CPGP) is the division of Disney Parks, Experiences and Products (DPEP) that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the shopDisney e-commerce platform and at Disney Parks, local and international retailers, as well as Disney store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.

The Assistant Manager will be responsible for helping to deliver strategic public relations campaigns for the Disney Classics and Media Franchises that will drive the consumer products business globally with a focus on North America. The person in this role will act as one of the main consumer products (CP) communications contacts and ensure PR is represented in all relevant forums.

The Assistant Manager will work with their leader and key stakeholders to develop cross-category plans to drive awareness of Disney Classics and Media products – inclusive of toys, apparel, accessories, games, publishing, interactive experiences and more – 365 days a year, with additional support for tentpole theatrical, television and digital releases and during key times for retail (e.g., back to school, holiday, etc.). In addition, this role will work closely with the global, B2B, Retail, Licensing, Publishing and Games teams to ensure an effective, two-way flow of information and sharing of resources.

The Assistant Manager will also be responsible for building and maintaining relationships with media central to the specified Franchises, including but not limited to, consumer, lifestyle and tech outlets, in addition to key fan sites and social influencers.


Campaign Development and Delivery
  • Share ideas and support the buildout of strategic PR plans that deliver on business goals and help drive buzz and coverage of priority programs and products, including licensed consumer goods, games, publishing and interactive experiences
  • Support strategic PR activities, such as press events, trade shows, media tours, influencer programs, new product launches and events
  • Monitor brand landscape for potential issues and work closely with leaders and public affairs team to develop crisis communication plans, draft statements, etc.
  • Draft press releases and ensure the appropriate distribution in collaboration with PR Managers and above
  • Collect learnings on key campaigns and ensure notes are shared out with the team
  • Support the coordination of activities of third-party agencies as necessary, challenging them to deliver the best results
  • Support other Franchise campaigns as needed
  • Have a finger on the pulse of the PR industry and media landscape and be able to identify strategic PR & event opportunities
  • Maintain existing and actively pursue contacts with key media and constantly seek out new opportunities to grow network
  • Engage with media contacts across trade, business and consumer facing publications in collaboration with your leaders
  • Develop media strategies, providing meticulous details on product descriptions for trend stories
  • Help define media strategy around specific campaigns and initiatives to deliver the best possible results
  • Ensure seasonal campaigns tap into the media agenda effectively to maximize impact

Relationship Management
  • Act as one of the main CP communications contacts for specified Franchises for global counterparts and other divisions of CPGP, providing counsel to internal Franchise and marketing teams
  • Build relationships with Franchise teams and proactively share plans/results to maximize impact
  • Lead and/or participate in meetings, presentations and brainstorming sessions to cultivate creative ideas and PR opportunities
  • Manage ongoing communications with licensee and retail PR teams and review/route all press releases and materials for approval in collaboration with PR Manager
  • Develop relationships with and ensure the appropriate flow of information between different channels in the business (including content partners, marketing and retail)
  • Maintain regular dialogue with marketing teams to align on activity and ensure cross-collaboration when and where appropriate
  • Work closely with PR Manager to ensure priorities, deadlines and expectations are met
  • Understand how to prioritize tasks and activities in a deadline driven environment
  • Ensure quality control of all media materials
  • Manage press and social tracking and reporting

Basic Qualifications:

  • Minimum three to five years of Communications or Public Relations experience with a Fortune 500 company or public relations agency; retail or consumer products experience preferred
  • Able to embrace a fast moving, action-oriented environment with a “can do” and positive attitude
  • Experience with problem solving and coming up with creative solutions
  • Acts as a Brand Ambassador and embodies the Disney culture and values in all aspects of his/her work
  • Able to develop strong, trusting relationships with team members and external partners
  • Approaches work with a high degree of professionalism and commitment
  • Exhibits strong communication skills and an ability to work with others who may have diverse communication and work styles
  • Flexibility, resourcefulness and an ability to thrive in a fast-paced, changing and growing environment

Required Education

  • Bachelor's degree in communications, journalism or marketing (an emphasis in public relations preferred), or equivalent professional experience

About Parks, Experiences and Products:

The Disney Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products and Interactive Media, Inc., which is part of a business we call Parks, Experiences and Products.

Disney Consumer Products and Interactive Media, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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