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Senior Manager, Franchise Development (Disney 100/Cross Brand)

Apply NowApply Later Job ID 871358BR Location Orlando, Florida, United States Business Parks, Experiences and Products Date posted Nov. 15, 2021

Job Summary:

The Senior Manager, Franchise Development manages large-scale global strategic planning across the franchise. These key initiatives have a goal of driving the Consumer Products, Games and Publishing businesses. You will report to the Director, Global Franchise Development.


  • Use insights to build global strategy to drive overall business results, including positioning, competitive analysis, go-to-market approach & Franchise Program roadmap
  • Serve as portfolio champion within segment, collaborating with several disciplines to unite the vision and execution including Retail Brand Development, Marketing Strategy, PR/Comms, Synergy, Global Product Creation, Legal/Business Affairs, Finance, regional counterparts & more
  • Support global Commercialization, Publishing & Games teams with strategy development, licensee relationships, pitches and global retail planning
  • Create annual Franchise Program calendar, including partnering with the Marketing Strategy team on development of campaigns to support Franchise Programs, global tool kits, social media content strategy, branded activations and marketing partnerships
  • Create and support plans for major product collaboration launches, in the fashion space and in partnership with Commercialization team
  • Lead ongoing engagement with global franchise counterparts to share strategies, best practices and planning rhythm
  • Franchise partner to Global Product Creation team, generating strategic vision to inform global briefs for bi-annual development of style, branding & packaging guides
  • Communicate to licensees, retailers, brands & internals as it relates to portfolio (large-scale pitches, Sales Meetings), presenting to a wider group
  • Develop tailored global pitch materials for both our teams and licensees/partners
  • Manage portfolio budget
  • Partner across global franchise team to develop strategies and programs that meet both individual franchise objectives and larger initiative goals
  • Manage cross brand initiatives, with a focus on Disney 100, Muppets, games IP

Basic Qualifications:

  • Passion for Disney and the brand's relevancy across demos
  • 10 years prior brand management, retail marketing, franchise strategy development and marketing experience with global consumer products organization
  • 3+ years experience in fashion brand marketing (at fashion house, fashion retail headquarters, licensor with fashion category focus)
  • Devoted pop-culturist (art, fashion, tech) with the ability to track trends, brand marketing initiatives and partnerships
  • Knowledgeable across social media platforms, ability to demonstrate social marketing fluency with experience driving results via influencer campaigns & partnerships
  • Must succeed in a creative and diverse environment
  • Experience within advertising/promotions/events & PR
  • Experience developing partnerships and managing high-profile projects
  • Experience across all consumer demos (Infant, Kids, YA, Adults, with honed skills marketing to Gen Z & Millenials
  • Budget management skills
  • Cross-category experience
  • Business analysis experience developing strategic efforts to support findings
  • Flexible to fast pace and changing environment

Required Education

BA or BS required in Marketing or Business

Additional Information:

Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at


About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products and Interactive Media, Inc., which is part of a business segment we call Parks, Experiences and Products.

Disney Consumer Products and Interactive Media, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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