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Senior Manager, Licensing

Apply NowApply Later Job ID 860501BR Location Orlando, Florida, United States Business Parks, Experiences and Products Date posted Sep. 10, 2021

Job Summary:

From toys to apparel, books to games, Disney Consumer Products, Games and Publishing (CPGP) brings our company’s products, through stories and characters, to markets worldwide.  With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20CS, National Geographic and Star Wars, our efforts to deliver innovative and experiential products, designed to entertain and inspire, is industry leading and category shaping.

The Senior Manager is responsible for managing product categories, setting strategic vision for the business and managing the licensee portfolio to meet or exceed fiscal revenue targets and growth objectives.

This posting is a talent pool for upcoming roles within Consumer Products, Games & Publishing.


Category Management

  • Provides Category business vision and leadership, set strategic direction and manages Licensees portfolio

  • Identify growth opportunities, bringing on board new partners where necessary

  • Responsible for day-to-day management of licensees including contract negotiation, problem solving, review of product line planning, and marketing and retail activities

  • Maintains current knowledge of industry trends, competitors, business opportunities, threats, and dynamics

  • Works closely with and foster collaborative relationship with Franchise Licensing, Product Development, Finance, Integrated Retail, Corporate Alliance, Ad Sales, Content Partners, Franchise Marketing, and Citizenship

  • Performs other duties as assigned

Finance and Business Planning

  • Fiscal responsibility for assigned categories include annual budget planning and quarterly revenue forecasting

  • Contributes to the strategic planning process. Develops strategies and business plans by category, retailer and property

  • Develops new business opportunities and manages the process from concept and pitch, to licensee on-boarding and contract signature

Product Line Planning

  • Works with Licensees, Integrated Retail and Product Development teams to plan product assortments that meet retailer needs by distribution channel

  • Analyzes current retail placement to identify white space opportunities and execute with existing or new licensees

Retail, Sales and Marketing

  • Analyzes account business performance and develops growth objectives

  • Supports internal initiatives generated by the Franchise Marketing and Integrated Retail teams

  • Works with IRT to identify new opportunities and ensure execution within brand and franchise strategic guidelines

Basic Qualifications:

  • Strong leadership skills

  • Excellent interpersonal, communication, and presentation skills

  • Strong relationship building skills, flexible and adaptable; patient; able to collaborate, influence, and persuade at all levels of an organization, both internal and external

  • Strong analytical and negotiation skills

  • Capable of working independently and managing a variety of initiatives / opportunities simultaneously

  • Self-motivated, strategic thinker, entrepreneurial

  • Position may require some travel

Preferred Qualifications:

  • At least 5 + yrs. experience in licensing/category management

  • The ideal candidate would have experience within a major consumer products company (but not required).

  • Requires knowledge in basic finances, supply chain management, category management, marketing and sales.

Required Education

  • Bachelor's degree + 5-7 yrs. of directly related experience

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at


About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business segment we call Parks, Experiences and Products,Disney Licensing.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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