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Senior Manager, Licensing

Apply NowApply Later Job ID 860501BR Location Orlando, Florida, United States Business Disney Licensing Date posted Jan. 18, 2022

Job Summary:

From toys to apparel, books to games, Disney Consumer Products, Games and Publishing (CPGP) brings our products, through stories and characters, to markets worldwide. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20th Century, National Geographic and Star Wars, our efforts to provide creative and experiential products, designed to entertain and inspire, is industry-leading and category shaping.
You will oversee product categories, setting strategic vision for the business and managing the licensee portfolio to exceed fiscal revenue targets and growth goals. This posting is for current and upcoming roles within the Licensing team franchises. You will report to the Director of Licensing.


You Will:

  • Provide Category vision and leadership, set strategic direction and manage Licensees portfolio
  • Oversee daily management of licensees including contract negotiation, review of product line planning, and marketing and retail activities
  • Maintain current knowledge of industry trends, competitors, business opportunities, threats, and dynamics
  • Work with and foster collaborative relationship with Franchise Licensing, Product Development, Finance, Integrated Retail, Corporate Alliance, Ad Sales, Content Partners, Franchise Marketing, and Citizenship
  • Fiscal responsibility for assigned categories include annual budget planning and quarterly revenue forecasting
  • Manage the business process from concept and pitch, to licensee onboarding and contract signature
  • Work with Licensees, Integrated Retail and Product Development teams to plan product assortments that meet retailer needs by distribution channel
  • Analyze current retail placement to identify white space opportunities and implement with all licensees
  • Analyze accounts on performance and develop growth plans
  • Work with IRT to identify new opportunities and ensure execution within brand and franchise strategic guidelines

Basic Qualifications:

You Have:

  • Experience within a major consumer products company preferred
  • Knowledge in basic finances, supply chain management, category management, marketing and sales.

Required Education

  • Bachelor's degree and 5 or more years of directly related experience in licensing/category management

Additional Information:

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at

About Disney Licensing:

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Consumer Products, Inc., which is part of a business segment we call Disney Licensing.

Disney Consumer Products, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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