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Social Media Content Coordinator - Expression of Interest

Apply NowApply Later Job ID 914026BR Location Orlando, Florida, United States; Lake Buena Vista, Florida, United States Business Parks, Experiences and Products Date posted Jan. 06, 2022

Job Summary:

The Social Media Content Coordinator is responsible for developing and influencing social media strategies and tactics that expand DPEP (Disney Parks, Experiences and Products) social media presence and are in alignment with communications business objectives. The goal is to find creative ways to build brand trust and loyality within internal and external audiences, as well as achieve the greatest reach and shareability through compelling visual storytelling and content. The ideal candidate thrives in an agile and collaborative environment, is willing to take risks and share original, clever and innovative ideas, and has a deep passion for the Disney brand. Experience with all aspects of social media and an avid user of various social platforms, especially TikTok, is required for this role.

The Social Media Content Coordinator role has a duration of approximately 12-months with weekly hours varying but averaging around 29 hours per week.


  • Contributes to building a team that is nimble, creative, optimistic, disruptive, and develops fresh ideas.
  • Brainstorms, develops and recommends social strategies, campaigns and content with brand, product and business priorities top of mind.
  • Partners with communications teams (e.g., Public Relations, Media Relations, Internal Communications) to understand business priorities and objectives.
  • Executes on social media strategy by creating innovative, engaging and timely content via mobile device or other portable technologies. Will collaborate with video and technology teams as directed.
  • Builds and maintains strong working relationships with Disney partners to establish trust and engagement with other teams.
  • Demonstrates innovation, creativity and thoughtful integration through all work.
  • Reviews analytics on performances, views, and engagement and makes recommendations as needed for future campaigns.
  • Keeps current on internal and external audiences to understand their preferences and how best to creatively inform and engage.
  • Researches current events and news relevant to the industry and community that can be promoted and discussed.
  • Stays up-to-date on social media trends and platforms, to better develop creative and innovative content strategies and campaigns. Platforms include, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and TikTok.

Basic Qualifications:

  • Experience in social media and/or related digital marketing
  • Demonstrated ability of video editing
  • Experience with visual storytelling, and producing compelling and engaging social content
  • A passion for social media and current trends
  • Skill in basic photography, animation, graphic design and technology
  • Demonstrate strong creative, original and outside the box thinking
  • Ability to work collaboratively within a group as well as independently with little supervision
  • Openness to feedback with the ability to defend a creative choice while respectfully managing revisions
  • An affinity for the Disney Brand including a passion for being in the Disney parks
  • Solution-oriented perspective that manages change well
  • Ability to manage time efficiently and work within a deadline-oriented environment
  • Proactive mindset
  • Ability to work flexible hours including nights and weekends
  • Willingness to try new things and gain new skills

Preferred Qualifications:

  • Can formulate a point of view and clearly articulate it
  • A proactive self-starting approach and eager to learn
  • Broad understanding of the role of social media in society today and its application to business
  • Ability to navigate a complex organization
  • Experience with using and writing social copy for various social media platforms including, but not limited to, Instagram, Facebook, Twitter, LinkedIn, Snapchat and TikTok
  • Knowledge and understanding of social media KPIs

About Parks, Experiences and Products:

The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.

Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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