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Manager, Marketing

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID R10009333 Location Los Angeles, California, United States Business FoxNext Date posted Nov. 21, 2019


Marketing Manager, Licensed Games

Disney Games and Interactive Experiences is seeking a Marketing Manager for its Licensed Games business focused on Fox IP. This person must be an avid gamer and have work experience in the gaming space. The person will have experience participating in the launch of high-profile IP games and possess a strong understanding of all aspects of a marketing plan and its execution. The successful candidate will help manage and oversee the marketing of new licensed games, as well as providing support for all existing games in the portfolio enabling growth throughout the product life-cycle.

This candidate will possess strong interpersonal skills to be able to partner with teams throughout DPEP/TWDC, agencies, and 3rd party partners to optimize user acquisition. This position will report into the Vice President of Marketing, Licensed Games.


  • Serve as a day-to-day partner to game developers including reviewing, providing feedback, approving and managing go-to-market plans, creative, and activations
  • Be a strong brand steward for Fox brands, provide support, and manage licensees for flawless marketing executions in terms of quality, timing, and strategy
  • Garner internal Games marketing support across Theatrical, Home Entertainment, TV, Consumer Products, Franchise, and Synergy groups
  • Drive social and digital support for games across all titles, working closely with TV and Theatrical digital teams, including the launch and ownership of new social channels
  • Provide support for all internal and external communications and PR for individual games and Games and Interactive Experiences overall
  • Identify proper benchmarks and goals for respective mobile game strategies and tactics
  • Analyze performance of marketing campaigns to regularly identify areas for optimization
  • Leverage quantitative and qualitative insights from research and analysis to influence product strategy and inform positioning, go-to-market plans, creative assets, and campaigns
  • Coordinate with regional teams to implement global strategy
  • Drive live mobile game events at conventions and trade shows
  • Create marketing postmortems, presentation materials, and internal marketing plans


  • 5+ years of experience working in the field of games (mobile and/or console games) marketing and working with big brands
  • Strong interest in mobile, console and social games
  • Working knowledge of digital & social game marketing and user acquisition campaigns including digital production, social media, mobile ad networks and analytics
  • Passion for gaming culture, news and trends
  • Strong creative and aesthetic judgment
  • Proven track record of taking ownership and driving results
  • Highly organized, detail-oriented project manager who can multi-task
  • Solid management and leadership skills
  • Excellent written and oral communication skills
  • Ability to effectively communicate and “sell” strategies to cross-functional teams
  • Strong problem-solving/troubleshooting skills with a can-do attitude
  • Strong technical aptitude and quick learning ability
  • Proficiency in PowerPoint and Keynote, with strong presentation skills and an ability to clearly articulate Strategy, Objectives, and Tactics along with rationale
  • Entrepreneurial, strategic, creative thinker who is goal-oriented

Preferred Qualifications

  • Entertainment experience is a plus

Preferred Education

  • MBA preferred

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

About FoxNext:

FoxNext is driving immersive, next generation entertainment experiences in the areas of augmented and virtual reality, mobile, console/PC games and location-based entertainment across Twentieth Century Fox Film and Fox Networks Group. The division consists of FoxNext Games, FoxNext VR Studio and FoxNext Destinations.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Fox Digital Entertainment, Inc., which is part of a business segment we call FoxNext.

Fox Digital Entertainment, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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