Commercial & Marketing Manager at DISNEY Skip Navigation
The Walt Disney Company: Be Part of the Story

Be Part of the Story

Commercial & Marketing Manager

Apply Now Apply Later Job ID 738515BR Location Richmond, Victoria, Australia Business Disney Licensing Date posted Jan. 14, 2020

Job Summary:

  • Partner with the Commercial Director to maximise the revenue potential of new business opportunities
  • Partner with ANZ Retail Marketing Director, external marketing teams and agencies to deliver launch and sustain marketing plans and execution
  • Project manage the implementation of new projects
  • Manage the day to day needs of key stakeholders

Responsibilities:

Business Development and Analysis
  • Own and drive the expansion of the new projects
  • Project manage long lead implementation phase
  • Take learnings and identify opportunities from other Disney FBM projects around the world to strengthen local partnerships and maximise the revenue potential
  • Track financial performance and recommend tactical measures to enhance
  • Partner with the Hardlines and Softlines team to maximise our core business
  • Become a category expert (product, consumer and marketplace) through continual analysis (sales, market share, range/sku performance, competitor and retailer analysis etc.) to identify and recommend revenue opportunities
  • Lead quarterly business reviews with stakeholders, presenting performance updates and ongoing optimisation
Marketing Planning and Delivery
  • Prepare and sell in a marketing strategy, delivering large reach and awareness maximising paid, owned and earnt media channels
  • Develop a sustain marketing strategy and plan to drive ongoing top of mind, footfall and purchase conversion
  • Execute with excellence and in line with Disney guidelines
  • Foster our Franchises creative power and guidelines including all brand approvals
  • Develop and foster relationships with external and internal marketing teams including DTCI and Integrated Retail in Glendale
  • Leverage all FBM marketing learnings from international projects and deploy the local relevant elements in Australia
  • Develop a measurement framework and report back after the delivery of each campaign on the ROI
  • Management of Marketing budget

Basic Qualifications:

  • A minimum of 5 years product/brand marketing experience
  • Retail Marketing experience
  • Demonstrated experience in marketing/sales
  • Demonstrated experience in Licensing
  • Ability to work within and support a small team

Preferred Qualifications:

  • Project Management
  • Influencing Skills
  • Excellent communication, interpersonal and presentation skills
  • Well versed in business planning and strong financial acumen
  • Excellent omni channel experience including digital and social
  • Excellent product sensibility across Hardlines and Softlines
  • Highly collaborative and optimistic nature
  • Capable of working independently and managing a variety of initiatives/issues simultaneously
  • Desire to work in an environment chasing growth, operating at high standards and a willingness to work hard and have fun!

Required Education

• Tertiary qualification/Degree in Business, Marketing, Commerce or a related field

Preferred Education


Additional Information:




About Disney Licensing:

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail, Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Australia) Pty Limited, which is part of a business segment we call Disney Licensing.

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