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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Copywriter

Apply Now Apply Later Current 21CF Employees and Freelance / Contractors Apply Here Job ID 764069BR Location Richmond, Victoria, Australia Business Direct-to-Consumer and International Date posted Jul. 31, 2020

Job Summary:

The purpose of the creative copywriter role is to provide compelling and persuasive copy support and guidance within the Creative and Production team for all forms of communications across the Disney lines of business to ensure brand synergy with a clear tone of voice (marketing, social, commercial, EDMs) that drive excellent customer journeys and storytelling. Working closely with the Head of Creative and Production, the Creative and Production team, marketing and external agencies to communicate and ensure a consistent tone of voice. The candidate should be a conceptual copywriter, a quick thinker and able to come in and hit the ground running in a busy working environment.

Responsibilities:

Copywriting – Key responsibilities
  • Uphold the reputation of the Disney brands at all times, through managing message delivery and tone of voice as well as ensuring all copy sits within global guidelines for each franchise
  • Cross line of business collaboration - Work closely with all Disney lines of business to ensure brand synergy with a clear tone of voice
  • Work with local franchise and legal teams to ensure copy is fit for purpose and meets all necessary requirements
  • Deliver consistent tone of voice across all copy and communication points
  • Champion localisation to target and nurture Australian and New Zealand audiences
  • Work alongside creative agencies and internal creative teams on copy and messaging requirements, delivering and managing briefs and well as providing feedback for external copy
  • Provide copy and communications on daily basis ensuring that audience and media channel are factored into response across the following disciplines:
Brand, Acquisition and Retention Marketing
  • Marketing communications to deliver effective messaging for relevant audience per channel, adhering to house style and tone of voice guidelines
  • Scripting and marketing campaign tagline and headline generation and ideation across TVCs, Radio, Brand Ads, Social and Digital
Commercial
  • Working with the commercial team to deliver effective messaging for partnerships and third-party platforms to drive key objectives (acquisition, engagement etc)
Social
  • Support the social and content teams to sustain each brand’s tone of voice across a range of owned platforms. Provide guidance and support on delivering both organic and advertising social copy
  • Help translate traditional marketing messages into socially led conversations
  • Identify trends to evolve social copy to maximise relevance and engagement
  • Nurture a culture of continuous improvement for social copy, identify opportunities to grow key metrics (Engagement Rate, Click Through Rate, etc.)
Website and EDMs
  • Provide consistency to website and EDM copy that spans multiple brands and marketing messages
  • Identify opportunities to grow Open Rate and Click-Through Rate through improvement of eDM copy
  • Ensure editorial has purpose and enhances consumer journeys to conversion.


Basic Qualifications:

  • Proven experience within copywriting and scriptwriting field, specific experience within an agency environment desired
  • A conceptual copywriter having worked with a range of clients within a broad range of disciplines across editorial, commercial, marketing and social
  • Any experience with business-to-business and/or D2C marketing /PR is a plus
  • Experience working with Disney a bonus

Preferred Qualifications:

  • Must have excellent communication skills including written, verbal and interpersonal
  • Creativity and business sense is a must, with the ability to communicate creative ideas confidently to all areas of the business
  • A strong team player who contributes to an environment that embraces innovation and can liaise with multiple stakeholders
  • Continuously review and improve copy with insight, adding value and coming at problems from new angles
  • Able to work accurately and efficiently under pressure
  • Customer care and quality focused
  • Good analytical skills
  • Excellent attention to detail and accuracy
  • Good organisation and prioritisation skills
  • Office, Keynote, Powerpoint, Adobe Creative Suite a bonus
  • Passion for and familiarity with TWDC’s brands and content, and interested in industry trends
  • A self-starter; able to manage your workload and work independently when necessary Strong Microsoft Office skills including Excel, Word and PowerPoint
  • High attention to detail and accuracy
  • Ability to examines issues from a broad perspective while considering impact beyond immediate scope
  • Logical and lateral thinker
  • Excellent time management and organisation skills to ensure all priorities and multiple deadlines are met
  • A strong team player who contributes to an environment that embraces innovation
  • Strong communication skills including written, verbal and interpersonal

Required Education



Preferred Education

Bachelor degree preferred but not essential

Additional Information:



Responsibilities:

Copywriting – Key responsibilities
  • Uphold the reputation of the Disney brands at all times, through managing message delivery and tone of voice as well as ensuring all copy sits within global guidelines for each franchise
  • Cross line of business collaboration - Work closely with all Disney lines of business to ensure brand synergy with a clear tone of voice
  • Work with local franchise and legal teams to ensure copy is fit for purpose and meets all necessary requirements
  • Deliver consistent tone of voice across all copy and communication points
  • Champion localisation to target and nurture Australian and New Zealand audiences
  • Work alongside creative agencies and internal creative teams on copy and messaging requirements, delivering and managing briefs and well as providing feedback for external copy
  • Provide copy and communications on daily basis ensuring that audience and media channel are factored into response across the following disciplines:
Brand, Acquisition and Retention Marketing
  • Marketing communications to deliver effective messaging for relevant audience per channel, adhering to house style and tone of voice guidelines
  • Scripting and marketing campaign tagline and headline generation and ideation across TVCs, Radio, Brand Ads, Social and Digital
Commercial
  • Working with the commercial team to deliver effective messaging for partnerships and third-party platforms to drive key objectives (acquisition, engagement etc)
Social
  • Support the social and content teams to sustain each brand’s tone of voice across a range of owned platforms. Provide guidance and support on delivering both organic and advertising social copy
  • Help translate traditional marketing messages into socially led conversations
  • Identify trends to evolve social copy to maximise relevance and engagement
  • Nurture a culture of continuous improvement for social copy, identify opportunities to grow key metrics (Engagement Rate, Click Through Rate, etc.)
Website and EDMs
  • Provide consistency to website and EDM copy that spans multiple brands and marketing messages
  • Identify opportunities to grow Open Rate and Click-Through Rate through improvement of eDM copy
  • Ensure editorial has purpose and enhances consumer journeys to conversion.

Basic Qualifications:

  • Proven experience within copywriting and scriptwriting field, specific experience within an agency environment desired
  • A conceptual copywriter having worked with a range of clients within a broad range of disciplines across editorial, commercial, marketing and social
  • Any experience with business-to-business and/or D2C marketing /PR is a plus
  • Experience working with Disney a bonus

Preferred Qualifications:

  • Must have excellent communication skills including written, verbal and interpersonal
  • Creativity and business sense is a must, with the ability to communicate creative ideas confidently to all areas of the business
  • A strong team player who contributes to an environment that embraces innovation and can liaise with multiple stakeholders
  • Continuously review and improve copy with insight, adding value and coming at problems from new angles
  • Able to work accurately and efficiently under pressure
  • Customer care and quality focused
  • Good analytical skills
  • Excellent attention to detail and accuracy
  • Good organisation and prioritisation skills
  • Office, Keynote, Powerpoint, Adobe Creative Suite a bonus
  • Passion for and familiarity with TWDC’s brands and content, and interested in industry trends
  • A self-starter; able to manage your workload and work independently when necessary Strong Microsoft Office skills including Excel, Word and PowerPoint
  • High attention to detail and accuracy
  • Ability to examines issues from a broad perspective while considering impact beyond immediate scope
  • Logical and lateral thinker
  • Excellent time management and organisation skills to ensure all priorities and multiple deadlines are met
  • A strong team player who contributes to an environment that embraces innovation
  • Strong communication skills including written, verbal and interpersonal

Preferred Education

Bachelor degree preferred but not essential

Additional Information:




About Direct-to-Consumer and International:

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

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