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Create Magic and Memories

Director, Marketing

Apply Now Job ID 493789BR Location San Francisco, California, United States Business Studio Entertainment Brand Lucasfilm Date posted 10/03/2017
Responsible for global marketing lifecycle management of Star Wars animated television franchise across lines of businesses including broadcast, digital and in-Home. Drives the planning & execution of the global franchise & entertainment plans for animated television working with cross-functional team & outside business partners. Role will also engage with additional cross line of business partners (Studio, DCPI, In-Home, Parks, etc.) in the development and execution of Star Wars strategies and planning, including: upholding brand guidelines across all tactical executions, partnering to achieve best-in-class creative, ensuring franchise alignment, and proactively seeking synergy opportunities to maximize marketing impact.

Responsibilities

  • Oversee the Star Wars animated TV portfolio, partnering with Lucasfilm Publicity and Channel marketing teams to set goals, build campaigns, and creative ideation for tactical executions
  • Develop marketing planning tools and materials to facilitate long-term planning across Franchise, including: pitch decks, marketing briefs, campaign tracking documents, etc.
  • Present pitches and franchise/marketing presentations on behalf of Lucasfilm
  • Define, communicate, and uphold brand guidelines across all creative materials and executions, providing creative guidance to reach solutions; partner with Lucasfilm Story team to ensure all materials stay true to Star Wars brand/narrative
  • Review and approve creative materials on behalf of Lucasfilm team, managing review process across additional key stakeholders (production execs, senior management, etc.) as needed
  • In partnership with lines of business marketing counterparts, guide individual marketing plans to achieve alignment with overarching franchise goals and objectives, including: integrated creative, campaign timing, and coordinated media efforts
  • Collaborate with Studio Research & Insights to identify key business questions, and ensure relevant learnings are communicated and applied to future planning
  • Proactively seek process improvements and efficiencies, to aid planning and communication within both Lucasfilm Franchise and across cross line of business partners
  • Spearhead strategy & planning of Force for Change charitable efforts and social outreach programs
  • Manage and mentor a high-performing Domestic Franchise Marketing team
  • Budget oversight across select line-items, partnering with VP to reallocate and manage throughout the fiscal year
  • Partner with Director, International Franchise Marketing counterpart to ensure pertinent Domestic Marketing information is streamlined and communicated to Int’l markets in real-time

Preferred Qualifications

To be successful in this role, candidate will ideally have:
  • Minimum of 8-10 years brand/entertainment/franchise marketing experience, within a highly matrixed organization, required
  • Demonstrated experience in marketing communications and advertising across all disciplines
  • Demonstrated cross-functional team leadership abilities
  • Must be self-motivated and be able to work independently
  • TV Marketing experience; Children’s Marketing experience is a plus
  • Strong analytical skills required
  • Excellent relationship building skills
  • Excellent communication and presentation skills
  • Must be able to manage multiple priorities effectively

Preferred Education

  • Bachelor’s Degree in business, marketing, communications or related field, preferred

Company Overview

Lucasfilm is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects, audio post-production and cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
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