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Public Relations Manager (Star Wars)

Job ID 438625BR Location San Francisco, California, United States Job Posting Company Disney Consumer Products, Disney Interactive Job Posting Area Disney Consumer Products, Disney Interactive Date posted 04/11/2017
Disney Consumer Products and Interactive Media, the interactive entertainment affiliate of The Walt Disney Company, creates immersive, connected, interactive experiences across console, online, mobile and social network platforms to entertain and inform audiences around the globe. DCPI's mission is to deliver engaging Disney content to fans, whenever and wherever they want it, through numerous interactive media platforms.

We are looking for Public Relations Manager to sit within Lucasfilm franchise team and lead publicity strategies for Star Wars games and publishing. The ideal candidate will have 5-7 years of experience with high profile brands who can work across multiple divisions and with various levels of management throughout both the Disney and Lucasfilm organizations as well as multiple external partners.


  • Oversee publicity teams for both internal and external partners to collaboratively develop, manage and implement strategic communication plans for both the Star Wars publishing program and the games team. For publishing, this ranges across categories such as fiction novels, non-fiction, comic books, activity books and more with over X different partners. For games, this includes mobile, console and PC games working with across multiple partners, both external and internal.
  • Must be able to manage multiple partners and projects at once to ensure overall Star Wars priorities are met.
  • Work daily with marketing/production teams both internal and external on a range of game titles across multiple platforms and have command of broader Lucasfilm games portfolio.
  • Collaborate directly with events, internal, international, executive and corporate PR teams at Disney and Lucasfilm to lead gaming and publishing campaigns
  • Prepare briefing for trade shows and events
  • Work closely with the various internal teams at Lucasfilm to determine key messages for high profile releases.
  • Pitch and place coverage with key trade and consumer press on an as-needed basis
  • Embrace Star Wars and Lucasfilm brand pillars, franchise initiatives and PR strategies. Must have working understanding of overall franchise priorities and be able to provide Lucasfilm brand guidance to partners on all aspects of game and publishing campaigns.
  • Manage review process for media materials and assets at Lucasfilm.
  • Crisis management on an as-needed basis.
  • Stay up to date on trends within the gaming and publishing community and overall Star Wars gaming/publishing sentiment.
  • Position is based at Presidio Park, with regular travel to Burbank as needed.

Basic Qualifications

  • 5-10 Years experience in Public Relations or Communications specifically working with big brands.
  • Must have experience owning and implementing high-level communication strategies.
  • Must be able to cultivate relationships and able to manage multiple projects at once.
  • Must have a can-do attitude and strong problem solving skills.
  • Must be self sufficient and comfortable working across various levels of management.

Preferred Qualifications

  • Public Relations experience in games/publishing or movie titles
  • Relocation is not available for this position, so local candidates able to commute to Presidio Park are preferred

Required Education

  • Bachelors Degree required or equivalent experience

Company Overview

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company's stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.

Additional Information

This position is a legal entity of Disney Consumer Products and Interactive media, an equal opportunity employer.


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