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Sr. Product Marketing Manager

New York, New York, United States; San Francisco, California, United States

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Job ID 771182BR Location New York, New York, United States; San Francisco, California, United States Business Disney Streaming Services Date posted Jan. 14, 2021

Job Summary:

Disney+ is early in it’s journey to redefine the future of streaming entertainment. We’re looking for a creative, analytical, and collaborative product marketer to help own our early product development efforts. You’ll work cross functionally with the Product, Research, Customer Service, and Marketing Teams to define what type of features we prioritize to build, what the customer experience will look like, how they will be positioned, and how they will be brought to market globally.


  • Work across the Disney organization — Product, Research, Marketing, PR, and Customer Service — to drive subscriber growth, engagement, and retention through product feature development.
  • Collaborate with the Product, Research, and Insight teams to develop new features that help deliver on our subscriber wants and needs to ensure we have a rich marketing calendar for the year(s) ahead, beyond content launches.
  • Work with Customer Service, Analytics, Product, Research teams to help identify and prioritize ongoing feature improvements.
  • Own feature naming, positioning, and the creative marketing strategy for feature launches — partner with the product, legal, and product marketing design teams to help develop the end to end customer experience, and build asset toolkits that the channel marketing teams can use to market our features in a consistent way across channels.
  • Write the marketing briefs for feature go-to-markets and partner with the channel marketing teams to develop robust and coordinated launch plans, and ensure a seamless execution of those plans.
  • Partner with the analytics teams to set goals and track success of key launches

Basic Qualifications:

  • 5-8 years experience in global product marketing with robust feature development and go-to-market experience
  • Strong business understanding and ability to prioritize and make trade offs based on impact
  • Experienced with senior stakeholder management and presentations
  • A combination of analytical and creative abilities: you’re able to dive into performance data to infer a customer insight, you’re able to write a quick headline in a pinch, and you can drive creative strategy for key asset
  • Ability to work autonomously, focusing on key outcomes amidst competing priorities
  • Able to get your foot in the door across the organization to influence cross-functional teams
  • Extremely detail oriented and organized — able to manage interdependent, complex projects and keep various work streams on track with little oversight or guidance
  • Seasoned & resourceful problem solver who figures out how to get things done, even if it means navigating through ambiguity

About Disney Streaming Services:

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service; Disney+, the dedicated streaming home for entertainment from Disney, Pixar, Marvel, Star Wars, National Geographic and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Our core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location. We serve consumers by bringing the world’s most beloved characters, timeless stories, legendary athletes, and epic sporting events to global audiences through best-in-class direct-to-consumer video services. We strive daily to imaginatively challenge convention with innovative technology that gives consumers the freedom to access content on their terms across any connected device, time or location.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming Services.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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