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Create Magic and Memories

Sr. Project Manager, Digital Operations

Apply NowApply Later Job ID 10019999 Location San Francisco, California, United States Business Disney Streaming Date posted Sep. 14, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

The Walt Disney Company’s Media & Entertainment Distribution (DMED) is a global business segment for The Walt Disney Company with the mission of providing highly-personalized entertainment experiences to diverse consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly-evolving consumer habits. 

Disney Streaming encompasses the team’s leading the Disney+, Hulu, ESPN+, and Star+ streaming services within Disney’s Media & Entertainment Distribution group. We sit at the intersection between entertainment, sports, and technology and seek to connect viewers with the stories they love, while driving the streaming industry forward with consumer-first innovation.

The role of Lucasfilm social and digital is to be the central hub and resident experts in the Lucasfilm portfolio of brands from the digital perspective. We are the first-line of defense regarding content ideas, brand strategy, and content creation and partnership on behalf of Lucasfilm and DMED. Our team is comprised of 3 key groups focusing on Strategy & Planning (Social & Editorial), Content (Digital Content), and Platform Operations (Program Management). This department is the foundational social & digital infrastructure responsible for programming, analyzing, maintaining, publishing, producing and ultimately growing audiences across all digital platforms for Lucasfilm, Star Wars, and their respective franchises/businesses. We support an evolving multiplatform and multi-vertical franchise business with tentpole events throughout the year.  

Job Summary:

The Sr Project Manager is primarily responsible for project management, and project management processes and operations for the Star Wars & Lucasfilm digital presence, within the Program Management & Operations group. This position supports the franchises’ ongoing digital projects and special projects. The Sr Project Manager will work with stakeholders and business operations leaders across the Lucasfilm Social & Digital team, DMED, Disney and Lucasfilm to drive projects for the websites/app, marketing initiatives and project operations from the definition phase through completion to post launch/maintenance.

This role may possibly have 1 direct report.


  • Develop detailed project schedules that ensure Leadership, Social & Editorial Strategy, Digital Content & Program Management are aligned, aware of important project milestones, updates to timelines and escalating issues.
  • Create and maintain project processes, facilitate team meetings, tracking action items and take key meeting notes
  • Maintain central department repository for process & asset documentation
  • Manage and guide projects for websites including, and, social platforms, accessibility, and compliance.
  • Build relationships with and manage stakeholders across business, Product, technology and operations across Lucasfilm and TWDC internally and with external partners
  • Partner with Social & Editorial Strategy and Sr. Manager, Program Management to initiate, open and innovate projects in internal project tools software.
  • Guide & manage projects from beginning to end as the "go-to" person on project progression and status, and ensure projects are updated in the team workflow tools as milestones are met or to adapt to schedule changes.
  • Lead weekly status meetings with primary teams to ensure everyone is aware of where projects are in the life cycle and the status on near-term and long-term deliverables.
  • Call out scheduling, resource or other issues well in advance and bring solutions for addressing them while ensuring the team and impacted partners are aware of timing effects on the requested changes.
  • Liaise with & coordinate with Program Management, Social & Editorial Strategy & Digital Content teams to ensure projects flow through all stages of the project pipeline.
  • Liaise between Account, Creative and Business Affairs & legal & all pertinent parties to ensure all work is being vetted at the appropriate stages.
  • Gather project information across teams and post-mortems to develop strategic, impactful presentations to capture accomplishments
  • Establish entrepreneurial mindset and lead projects, working with a healthy level of autonomy.         

Project Planning & Management:

  • Develop detailed project schedules that ensure Leadership, Social & Editorial Strategy, Digital Content & Program Management & Operations are aligned, aware of important project milestones, updates to timelines and escalating issues
  • Manage the execution of social and digital strategy and platform guidelines in partnership within the team and within the wider Lucasfilm and TWDC organizations
  • Manage monitoring and reporting platform updates, bugs, or changes that affect day\-to\-day execution or overall project or program management for and and associated properties
  • Build and foster strong relationships with internal stakeholders and external partners
  • Perform ad hoc updates or additions based on website and platform needs          

Platform Management & Maintenance:

  • Manage the execution of social and digital strategy and platform guidelines in partnership with LFL Online team
  • Includes Star Wars and Lucasfilm platform optimization projects for web presences such as the websites, Instagram, Twitter, Facebook, Giphy, and Youtube; including any additional emerging platforms
  • Overseeing updates of best practice repositories, style guides, process documentation, etc.
  • Assist with social & editorial uploads and optimizations as needed, making sure pages are up-to-date with current Tentpole campaigns, Evergreen Brand, and Synergy/Partnership calendar beats
  • Provide insight across all Star Wars Online and assist with timing and scheduling.               

Site & Department Analytics:

  • Manage tracking reports of Evergreen Brand site & social content and making optimization based on insights;
  • Actively compiles site & social analytics and reporting to drive actionable optimization for audience, content, and platform strategies
  • Work closely with Social & Digital Marketing leadership to monitor reporting, and email community discussion and social health. Flag any important updates or concerning trends. Provide timely updates on concerning posts involving talent and crew using weekly reporting dashboard
  • Key collaborator on day\-to\-day monitoring and moderation of all Star Wars & Lucasfilm web, app and social media channels to communicate insights across the team and with executives

Department Optimization & Processes:

  • Gather project information across teams and post-mortems to develop strategic, impactful presentations to capture accomplishments
  • Manage documentation of incremental workload & resources needed to pre-empt any bandwidth concerns, providing real-time updates on impact to Sr. Manager, Program Management
  • Frame and provide input into project team meetings, set agendas, and provide strategic recommendations to drive growth and address complex situations.
  • Manage communication of regular professional development check-ins with direct reports; identify areas of growth at outset of year and hold monthly and mid-year check-ins on progress             

Basic Qualifications:

  • 4+ years of agency or creative project management, professional marketing, or related experience.
  • Knowledge of communication media including video, digital, social, email, collateral, out-of-house (OOH), and the production processes supporting them.
  • Experience managing several projects, anticipate needs and changing dynamics, manage with solutions-oriented mindset.
  • Extremely organized and have a broad vision while still focusing on the small details; accountable to promptly provide what is expected for project success.
  • Proficiency in establishing relationships with partners and peers to problem solve and inspire others with ease.
  • Review projects for redundancy and establish efficiencies across business segments and campaigns.
  • Experience in setting up, optimizing and scaling digital engagement campaigns
  • Excellent ability to translate data and insights into actionable audience engagement strategies

Preferred Qualifications:

  • Knowledgeable of the full agency or studio Project Management process.
  • Experience with Airtable, or other project management tools.


  • Bachelor’s degree in Business, Marketing, Digital Marketing, Advertising, Communications, Cinema/Television, or related field preferred but not required; or equivalent work experience

About Disney Streaming:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business we call Disney Streaming.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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