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Content Insights Manager

Apply NowApply Later Job ID 915338BR Location Santa Monica, California, United States Business Hulu Date posted Feb. 08, 2022 Flex Type Hybrid

Job Summary:

Hulu’s Consumer and Marketing Insights team is seeking a Content Insights Manager who will be an outstanding addition to our growing team. As a member of the team, you will support consumer research initiatives at Hulu, including gathering data, developing analyses, crafting impactful insights to deliver against key objectives in Content and Marketing. This role focuses on all things content from general insights and pivotal initiatives to working with individual titles throughout their lifecycles. The right person for this role is an analytical problem solver with a strong attention to detail and natural curiosity who can prioritize multiple projects and requests at once. If you are someone who is passionate about television and driving decision-making by bringing the voice of the consumer to the boardroom, then this is a great role for you.


  • Work closely with team and key partners in Content and Marketing to define and execute research to guide key decisions
  • Analyze behavioral and/or third-party data to provide insights supporting business decisions and tracking content performance
  • Manage a tracking study which monitors consumer perceptions and attitudes surrounding streaming content
  • Facilitate primary research studies end-to-end; must be comfortable with questionnaire development, survey programming, data collection, quality control checks, analyzing raw data, report and insights generation and presenting results
  • Conceive and implement new ways to connect and visualize primary data, business data and/or syndicated information to support content initiatives
  • Assist in development and reporting of content KPIs
  • Field ad-hoc requests from key stakeholders in a timely fashion
  • Collaborate on projects with other members of the Hulu research team to address business initiatives
  • Stay abreast of television, OTT and research industry news, trends and methodologies
  • Partner with other data reporting teams outside of Consumer and Marketing Insights, when applicable

Basic Qualifications:

  • 5+ years of relevant research experience working with survey-based data, business data and syndicated data, preferably at a market research supplier specializing in Entertainment, a network or studio
  • Experience with market positioning, viewership studies, development studies, concept tests, pilot tests, and title tests
  • Hands-on experience building, managing, and/or supporting a tracker study, either proprietary or syndicated
  • Expertise in integrating primary and secondary research with business data to uncover compelling insights and deliver impactful recommendations
  • Knowledge of a variety of market research methodologies and their applications in order to craft research projects to meet the needs of business questions and resolve which approach serves them best
  • Knowledge of Nielsen-based systems (NPower, Scarborough, NNTV) and viewing statistics
  • Experience presenting/socializing insights at all levels of the organization, especially to non-researchers
  • Excellent verbal and written communication skills to tell a story using data
  • Strong problem-solving and critical thinking skills to apply to both research execution and business questions
  • Strong attention to detail, particularly when it comes to data quality and reporting
  • Phenomenal teammate with a proactive, adaptive and collaborative workstyle
  • Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer
  • Passionate about research, television, and entertainment content

Preferred Qualifications:

  • Experience with syndicated research tools such as MRI and comScore
  • Experience with SPSS or other analytical tools

Required Education

  • BA/BS in Business, Marketing, Social/Behavioral Sciences or related field, with strong academic record

This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

About Hulu:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Hulu.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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