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Content Marketing Planning & Analytics Manager

Apply NowApply Later Job ID 870083BR Location Santa Monica, California, United States Business Hulu Date posted Nov. 18, 2021

Job Summary:

Hulu’s Marketing Planning & Analysis (MP&A) team is seeking a Content Marketing Planning & Analytics Manager who will be an outstanding addition. As a Manager in MP&A team, you will apply data and analytics to tackle our biggest challenges in Content Marketing. This will entail leading Content Marketing Analytics focused on providing impactful insights and strategic recommendations in support of Content Marketing initiatives, and ensuring high business value in the analysis you provide. You will promote the use of data and analytics as a critical value driver within Marketing and across our organization. The right person for this role has experience utilizing analytics and consumer insights research to inform strategy, strong attention to detail, likes to solve problems, is intellectually curious and an innovator. If you are someone who is analytical and passionate about analytical decision-making, then this is a great role for you.

Responsibilities:

  • Analyze customer and content data to inform how Content Marketing efforts impact business goals, uncover growth and development opportunities for campaign planning, and guide strategy
  • Produce advanced audience analyses using online and offline data using tools such as R, Python and/or SAS to support Content Marketing across Live, Originals, Licensed, and On-Channel Marketing
  • Understand and define decision-making requirements (media planning, campaign planning, audience targeting etc), develop an action plan and then present back the results and strategic recommendations, both visually and verbally
  • Be a partner across the Content Marketing and Growth Marketing teams identifying business problems and developing solutions that lead to improved campaigns, acquisition, engagement and retention efforts
  • Produce and deliver impactful insights to quantify lift, retention and engagement benefits due to various marketing initiatives using unstructured large datasets
  • Develop analyses using various statistical methods (Regression, clustering, A/B testing etc.) while working collaboratively with business partners to identify high-impact opportunities related to campaign targeting
  • Create reports and dashboards for KPIs to illustrate progress against goals to support team activities and report to management on regular basis
  • Use multiple data sources (1st party, 3rd party, web, email, mobile) to identify ways to improve Content Marketing efforts

Basic Qualifications:

  • 3+ years of experience conducting data analysis and providing strategic recommendations to marketing initiatives
  • Minimum Bachelor’s degree in a quantitative field (Statistics, Economics, Business etc.). Graduate degree preferred.
  • Competent with data analysis and utilizing data to drive decision-making, specifically related to marketing effectiveness
  • Experience with the following tools/languages: SQL, Excel, PowerPoint, Tableau (or other BI/data viz tools)
  • Experience manipulating and analyzing massive data sets
  • Ability to tell a story with data both verbally and visually
  • Have an open mind to research and learn new analytical techniques


About Hulu:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Hulu.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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