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Director, Marketing Planning & Analysis

Apply NowApply Later Job ID 10019208 Location Santa Monica, California, United States Business Disney Streaming Date posted Sep. 28, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
Hulu’s Insights & Analysis team is seeking a Director, Marketing Planning & Analysis who will be an exceptional addition to our growing team. We are looking for someone who will liaise with business partners to strategically tackle our biggest Content Marketing challenges. This will entail providing actionable insights and strategic recommendations in support of Content Marketing initiatives, acting as a consultant to the Marketing team, and ensuring high business value in the recommendations you provide. The right person for this role has experience connecting the dots between data and consumer insights to inform strategy, experience leading teams, strong attention to detail, loves to tackle problems, is intellectually curious and an innovator. If you are someone who is strategic and passionate about using data to support decision-making, then this is an incredible opportunity for you.
  • Lead a team of highly skilled analytics professionals to develop deep analyses and recommendations to support Originals, Licensed, and Live Content Marketing  initiatives using quantitative methods
  • Partner across Content Marketing teams to identify strategic business opportunities and develop solutions that lead to improved content campaign performance
  • Oversee the team’s standard reporting deliverables and ad hoc requests, while strengthening partner relationships within a matrixed organization
  • Translate business questions into analytics problems, develop an action plan and then present back to the client in a business context, clearly articulating results and strategic recommendations, both visually and verbally
  • Serve as liaison between Content Marketing and data resources to connect insights from a variety of studies/analyses to tell a holistic story and drive actionable Content Marketing strategies and recommendations
  • Defines vision, priorities, roadmap, and execution of projects against specific focus areas/KPIs/business goals
  • Operationalize, demonstrate, and actively share out insights across Content Marketing
  • 10+ years of experience conducting data analysis and providing strategic recommendations to marketing initiatives, plus 3+ years leading teams
  • Master’s in a field such Economics, Business/Marketing, etc.
  • Consulting experience highly valued
  • Highly proficient with analyzing and utilizing data to drive decision-making, specifically related to marketing effectiveness
  • Ability to verbally and visually tell a story using data
  • Have an open mind to research and learn new analytical techniques
  • Experience and passion working within the entertainment industry
  • Experience with the following tools/languages: SQL, Excel, PowerPoint, Tableau (or other BI/data viz tools)
  • Experience manipulating and analyzing massive data sets

About Disney Streaming:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Disney Streaming.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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