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Film Marketing Manager

Apply NowApply Later Job ID 944589BR Location Santa Monica, California, United States Business Hulu Date posted Apr. 06, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

The Film Marketing Manager will be a key leader and contributor to the Brand, Live and Licensed Marketing team. Specifically, the role will be responsible for supporting the development and execution of campaigns to support the launch of Hulu’s growing slate of films, specifically from Searchlight and 20th Century, along with supporting campaigns that help drive further awareness of Hulu’s film offering, along with select Kids & Family Titles. As part of the role, you will also work in partnership with a variety of internal and studio marketing teams to develop title and larger-offering specific campaigns. You will bring a strong understanding in, and passion for streaming entertainment and experience working closely with studio partners to develop marketing campaigns. This role is for a leader who is interested in ways to differentiate and grow Hulu in the competitive landscape, and a superb partner manager. You are highly organized, self-motivated, disciplined and able to work effectively cross-departmentally to understand key players, communicate effectively and gain buy-in.

Responsibilities:

  • Create and support Original and Licensed Film title and Kids & Family title marketing plans
  • Serve as primary point of contact for studio partners; work with partners to develop and execute on and off-channel marketing strategies for title campaigns
  • Creatively concept ideas with studio and licensed counterparts to be applied across key art, digital, social, paid media, earned media, etc.
  • Support Team Lead in development of larger Hulu film marketing strategy
  • Manage relationships with cross-functional teams to execute campaigns; in particular, coordinate in lockstep with other marketing functions, including Email marketing, Social, Creative, Media and PR to ensure campaigns align with overall initiatives and timelines
  • Work with key stakeholders including Hulu Leadership, Content, Finance, Research, DNA and more to determine consumer and business impact of campaigns and initiatives by establishing title level performance KPIs and budget allocations as well as managing internal and external performance reporting
  • Support budget and vendor relationships

Basic Qualifications:

  • 5-6 years of relevant experience in marketing with a proven history of executing title-based, ideally film, marketing campaigns and developing new processes and strategies that drive marketing campaign success
  • A passion for storytelling and marketing
  • Excellent partner and campaign management skills
  • Strong analytical and reporting capabilities
  • Experience managing creative development and demanding creative excellence
  • Exceptional communication skills and a true cross-functional collaborator
  • Highly skilled in PowerPoint and Excel (or Google Sheets and Slides)
  • Superb work ethic and positive, can-do attitude

Preferred Qualifications:

  • Passion for and a POV on the future of the film industry
  • Likes to nerd out over the latest current film releases and classic, iconic titles alike!

About Hulu:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Hulu.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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