Manager, Entertainment Brand SolutionsApply NowApply Later Job ID 10001980 Location Santa Monica, California, United States Business Disney Media & Entertainment Distribution Date posted Jul. 27, 2022 Flex Type Hybrid
- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.
Disney Advertising Sales is seeking an experienced, versatile professional to report into the Director, Entertainment Brand Solutions.
Manager will be responsible for developing strategic multiplatform brand solutions tied to Scripted programming both proactively and in response to RFP requests as well as supporting project management for deals sold, in order to drive revenue for Disney Advertising Sales (DAS). This position will focus on all Scripted programming spanning across the entire portfolio, ranging from ABC, Hulu, FX, Disney+, Freeform and National Geographic.
Manage the development of multiplatform brand solutions tied to Scripted programming (streaming, linear, digital, social, custom integrated content etc.). Scripted solutions range from in-show integrations and placements, to custom content solutions that marry advertiser with show IP in a meaningful way distributed across the Disney media ecosystem.
Primary responsibilities include, but aren’t limited to:
Manage a range of responsibilities the come with being assigned coverage of various scripted shows and be the go to expert on specific shows for our department, responsible for identifying and communicating relevant show information and updates to internal teams and sales
Generate ideas and create pitch materials (RFPs and proactive)
Responsible for idea generation
Responsible for creating all client-facing pitch materials that detail (customized and market-wide) sponsorship opportunities
Develop proactive solutions that align with editorial and marketing efforts
Guide and build consensus among key stakeholders to obtain approval on the ideas (Management, Legal, BS&P, PR, Business Affairs, studios, producers, etc.)
Work with RYM (Revenue Yield Management) to ensure proactive packages are properly priced for the marketplace
Field incoming RFPs, developing smart, strategic solutions in collaboration with Disney CreativeWorks (our in-house creative agency
Present and pitch ideas in client meetings
Collaborate with other groups to help recommend pricing
Facilitate deal negotiation
Contributing to development of sponsorship strategy. Work closely with Revenue and Yield Management to identify priorities and package opportunities that drive revenue, ready to pivot as marketplace needs change
Manage activation process for deals that sell-through: timelines, approvals, production shoots, post-production, etc.)
Creative approval process
Any/all creative preparation
Manage on-set shoots – script delivery, client hosting, problem solving, balance show and client creative needs etc.
Responsible for ensuring project elements are delivering across all platforms
Oversee all post production to ensure content launches properly
All project related documentation: deal agreement letters, budget management, billing, research etc.
Oversee creation of deal recaps and research
Manage all Scripted Programming related documentation and processes: budget management, department status reports, case studies, research, competitive analysis, etc.
Build and maintain strong relationships with all internal stakeholders at a senior level (e.g., Marketing, Legal, S&P, Programming, PR, Sales, etc.)
5+ years of television and/or streaming, digital marketing, sponsorship, promotion, branded entertainment and/or media at a network, cable, promotional/media agency or entertainment studio
Strong interpersonal skills
Excellent written and verbal communication skills
Ability to translate verbal ideas into written presentations
Expertise in project management/execution, attention to detail and creative problem-solving skills
Proven experience with sponsored social activations (across Facebook, Twitter, and Instagram)
Proficient in Outlook, Word, Excel, Power Point, Keynote, Google Docs/Sheets
Experience with deck creation through PowerPoint and Keynote
Willingness to work flexible hours including evenings, mornings, weekends and/or occasional travel
Abreast of digital/social industry innovations, bringing new opportunities forward/
Self-motivated and proactive and flexible
Proven team player with the desire to do whatever it takes and thrives in a team culture
Ability to work in a highly matrixed environment
About Disney Media & Entertainment Distribution:
Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Media & Entertainment Distribution.
Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.