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Senior CRM Manager

Apply NowApply Later Job ID 968003BR Location Santa Monica, California, United States Business Hulu Date posted May 24, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

Hulu's Marketing team is seeking a B2C marketer who will be an outstanding addition to our CRM team. As a Senior CRM Manager at Hulu, you will help execute, test, and report findings on both ad-hoc and automated trigger-based email and push marketing programs for the engagement, retention, and reacquisition programs. Using your understanding of Salesforce Marketing Cloud tools and complex data systems, you will help create and optimize customer journeys, automations, and improve our subscriber off-channel experience. You will also have the opportunity to work closely with a number of teams to execute a variety of marketing campaigns focused around using data to drive personalization and value for Hulu's subscribers. You're the right person for this role if you live and breathe Salesforce Marketing Cloud, are a hard-working self-starter with impeccable project management skills, and can thrive in an environment that requires technical knowledge and attention to detail. This is the perfect role for someone who is passionate about both the technical and creative process of email marketing.


  • Collaborate with the CRM Marketing team to develop and evolve the overall email and push B2C marketing strategy ensuring alignment with Hulu’s business objectives, goals, and priorities.
  • Co-create processes and share recommendations of best practices with partnering stakeholders to create email campaigns that will ultimately increase engagement on-channel for Hulu subscribers.
  • Oversee and execute email and push campaigns from start to finish and play a key role in crafting data-driven initiatives for both engagement & retention and reacquisition efforts.
  • Propose strategies to optimize the email and push program that include continual testing of creative, copy, timing, offers, targeting, and more.
  • Manage competing projects diligently and collaborate with the team to prioritize needle-moving programs.
  • Coordinate with data teams and agencies to create audiences that target complex segmentation criteria.
  • Build hyper-targeted customer segments, execute automations, and map out customer journeys that drive engagement with relevant Hulu content and products.
  • Facilitate reports on team initiatives, testing outcomes, and email campaign performance.

Basic Qualifications:

  • 7+ years experience in email and/or push marketing, preferably B2C and in an online subscription business.
  • Extensive experience with ExactTarget/Salesforce Marketing Cloud, or other enterprise level ESPs.
  • Deep understanding of complex data systems and ability to be creative with technical limitations.
  • Extensive email and/or push deployment experience and understanding of QA processes.
  • Knowledge of HTML/CSS coding for email, and familiarity with responsive design.
  • Knowledge of email and push standard methodologies and deliverability.
  • Superior project management skills and attention to detail.
  • Ability to provide strategic recommendations motivated by data.
  • Excellent teammate with the ability to bring creative ideas to the organization.
  • Excellent communication skills.
  • Ability to anticipate needs, innovate, adapt and flourish in a fast-paced environment.
  • A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems.
  • A love for all things television.

About Hulu:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Hulu, LLC, which is part of a business we call Hulu.

Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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