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Senior Product Designer, Content Strategy

Apply NowApply Later Job ID 932727BR Location Santa Monica, California, United States Business Disney Streaming Date posted Mar. 07, 2022 Flex Type Hybrid

Job Summary:

Content Strategists at Disney Streaming use their knowledge of language and strategic thought to design (with their product design teams and beyond) end-to-end experiences that are clear, build trust, exhibit human-centered design, bring joy, and bring to life the voice and tone of each service within the Disney Streaming portfolio (Disney+, Hulu, Star+).

You will contribute to each stage of product development—from exploration through execution. You will give and receive feedback in design critiques, play an active role in user research, and be comfortable with iterating on design. You understand that telling cohesive narratives well and at the right moments creates opportunities for us to create useful, meaningful interactions that foster instrumental relationships with our users across multiple platforms and touch points.

The right person for this role is someone with a content strategy background, experience in interaction design, and penchant for organization/categorization to drive an experience that is exceptionally engaging and personal.


  • Be the Product Design go-to for language and language strategy. Projects span the entire user experience and are integral components of our design delivery to Engineering. Projects include: interface language, interface nomenclature, microcopy, notifications, empty/error states, metadata.
  • Author design specifications documentation specific to language usage
  • Use empathy, logic, strategic thinking, and data to inform decisions
  • Give and receive feedback with clarity and empathy
  • Apply and maintain consistency with content standards, and evolve each platform’s voice
  • Manage multiple competing priorities in a fast-paced, constantly changing environment
  • Represent the content strategy practice with cross-functional team members, including product designers, user researchers, product managers, and other relevant teams
  • Coordinate with Brand, Marketing and PR teams to ensure a consistent end-to-end experience
  • As Disney Streaming is a global product, collaborate with our localization and translation partners to ensure that language specs and guidelines are consistently applied across regions
  • Ensure a consistent user story from the conception of a feature to its future iterations
  • Assessing intent and editing gestural WIP copy to make the product sound and feel human
  • Working with dev/eng teams to address error states/empty & edge case messaging on discovery
  • Develop product names and narratives, then presenting and iterating with the team(s)
  • As we make decisions, documenting and updating our evolving voice & tone standards
  • Advocate for our customers by championing clarity, asking questions during any part of design process when flows may be unclear
  • Attending regular design workshares to represent the content strategy perspective and its interaction with visual design, ensuring that they work together
  • Collaborate with UX Research on testing plans, attend sessions, iterate on feedback
  • Having 1:1s or breakout sessions with cross-functional partners to align on needs/goals/direction

Basic Qualifications:

  • Curiosity, patience, sense of fun (this is Disney Streaming, after all)
  • A minimum 3 years of Product Design work experience; solid knowledge of UX design principles
  • Experience working with Design, Engineering and Product Management teams to scope, produce, and deliver work as part of the software development process
  • Writing, editing, and project management skills
  • Working familiarity with collaborative tools (such as Figma, Miro, Jira, etc) to collaborate/comment with our design team
  • Experience in marketing or advertising
  • Experience with technical writing, product documentation or online publishing

Additional Information:

Please include a link to samples of your work that show a breadth of experience across a range of content types, like user interfaces, microcopy, user education, direct or transactional emails, content style guides or product launch content.

This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

About Disney Streaming:

Comprised of the Company’s international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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