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Sr. Manager, Publicity—Hulu Originals

Apply NowApply Later Job ID 935613BR Location Santa Monica, California, United States Business Hulu Date posted May 19, 2022 Flex Type Hybrid

- This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.

Job Summary:

The Sr. Manager, Publicity (Hulu Originals) is an individual contributor who will be an integral part of the Publicity team at Hulu. They will lead all aspects of long and short-term strategies that build awareness and buzz for assigned Hulu Original campaigns across our growing slate (scripted and unscripted series). They are passionate, have the creative-thinking skills to develop impactful media relations campaigns, and can pivot quickly when needed. The role requires someone that can balance a high-volume workload, excels at multi-tasking, has a sharp focus for details, creatively problem-solve, an ability to find humor in chaos and an innate sense of urgency to clearly connect with internal and external partners. Strong candidates also contribute across departments and will add value to the overall organization, as a specialist in their field. Collaborating and taking a hands-on approach is crucial.


  • Develop and execute results-driven media relations campaigns for Hulu Originals utilizing both traditional and forward-thinking tactics. Strategically approaching each campaign with a fresh perspective and determining what will move the needle is key.
  • Work in lockstep with Originals Marketing, Social and Creative Marketing to align on campaign brief, strategy, and execution to deliver on KPIs.
  • Puts the viewer first – uses this as North star to guide all messaging and publicity efforts
  • Foster and strengthen media and talent relationships on behalf of Hulu
  • Collaborate with talent reps, producers, studio partners and effectively communicate your POV and strategy
  • Proactively pitch media to support Hulu content initiatives and ensure press are equipped with appropriate assets
  • Develop series positioning for assigned campaigns and messaging for producers, talent and executives
  • Collaborate and communicate plans with internal teams within Hulu and across TWDC divisions, including content development, marketing, social, legal, viewer experience and others
  • Orchestrate and support media relations efforts at special events, red carpets, press junkets, and festivals, including SXSW, Comic-Con, Television Critics Association Press Tour, Upfront, etc.
  • Merchandise media relations efforts to internal teams and content partners

Basic Qualifications:

  • 8+ years of relevant experience in publicity at an agency/network/studio
  • Established relationships with TV entertainment media (consumer and trade), talent bookers, tastemakers, studio partners and talent reps
  • Strong knowledge of FYC/Awards campaigning
  • A curiosity for finding better ways and uncovering new ways of doing things
  • Passion for Hulu content, television and entertainment
  • Excellent project management and organization skills
  • Works well in a fast-paced and environment under hard deadlines, juggling multiple projects at once
  • Outstanding verbal and written communications skills
  • Proven track record as a self-starter and inspiring leader
  • Team player with leadership skills. Ability and desire to interact with cross-functional team members
  • Willingness to travel, work evenings and weekends as needed

About Hulu:

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ABC, Inc., which is part of a business we call Hulu.

ABC, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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