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Associate Marketing Creative Manager

Apply Now Apply Later Job ID 10072553 Location Seoul, South Korea Business The Walt Disney Company (APAC) Date posted Dec. 08, 2023

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

Job Summary

Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more.  It is available on most internet-connected devices and offers a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

Our Disney+ North Asia team is responsible for the launch and day to day operation of the service across Japan, China, Korea, Hong Kong and Taiwan specifically focused on customer acquisition and retention, marketing, partnerships, content programming, research and analytics.

The Associate Creative Marketing Manager is responsible for brand and content marketing initiatives for D+. This individual will work closely with the marketing and content teams at Disney, Pixar, Marvel, Star Wars, National Geographic, and STAR as well as collaborating on the creative marketing efforts for Brand and ‘Independent’ titles coming from the D+ content team. 

Responsibilities:

  • Assist Manager, Marketing Creative in briefing and creative directing campaign assets for print, AV, and product/platform needs for local contents and brand campaigns. Understands creative trends and ensures that all D+ and/or bundle marketing efforts feel premium, engaging, and appropriate for the D+ and/or bundle audience.

  • Conceive, create, and prepare presentations to share ideas and concepts to management and partners across brands and stakeholders at TWDC.

  • Oversee AV production process for paid media and synergy campaigns – working closely with media buying team and agencies to digest robust plans and ensure deliverables and assets are created to spec and delivered accurately, on-deadline.

  • Contribute and manage all creative areas within DTC business, including In-service creative, Title Treatment, Title Translations, Copywriting etc.

  • Manage creative assets developed by partner studio teams (TWDC Studios, Nat Geo, ABC, Disney Channel) and work with the Director, Marketing to ensure they all fold into the larger D+ brand guidelines in a creatively cohesive manner. Collaborate with those teams and build relationships and trust with partner creative leaders.

  • Manage relationships and projects with creative agencies to execute creative deliverables.

  • Work closely and collaboratively in a matrixed work environment with project management, strategy, content, product, and operations across Disney+ and across TWDC to ensure creative alignment and successful delivery of assets and creative materials.

  • Navigate through multiple business-focused partner departments (legal, business affairs, finance, brand management) to deliver creative results that meet business needs and requirements.

Basic Qualifications:

  • Bachelor’s degree.  Preferably a degree in Media, Marketing, Advertising, Communications, Cinema/Television or related field.

  • 5+ years’ extensive experience marketing entertainment properties.

  • Experience at either a studio, network, or agency environment with an extensive knowledge of the layers and processes behind creative marketing.

  • Ability to recognize high-quality creative and understand how to make it better.

  • Possesses strong creative point of view and aesthetic to ensure that Disney+ marketing materials are produced at a high level.

  • Experience with advertising production, AV asset creative and key art creative conception.

  • Demonstrated ability to prioritize, meet deadlines, make decisions, and change course of action quickly.

  • Experience working across multiple mediums – print, AV, digital and outdoor.

  • Keen eye for AV materials, and ability to direct development of trailer, digital creative.

  • Business level in written and spoken English.

  • Passionate about storytelling, particularly in short form AV or static mediums.

  • Excellent interpersonal skills to ensure successful interactions, strong working relationships and the ability to interface with varied levels of management, peers, and partners across varying teams.

Preferred Qualifications:

  • Experience related to creatives in Advertising Agency – Communication skills to persuade and coordinate multiple production stakeholders for the best outcomes.

  • Experience in managing trailer productions for contents marketing in Korea.

  • Experience with streaming platform marketing – how a DTC product works, and how to make effective marketing materials to drive engagement and subscriber growth.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).

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