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Brand, Franchise & Content Marketing Strategy Manager

Apply NowApply Later Job ID 10063227 Location Seoul, South Korea Business Disney Media & Entertainment Distribution Date posted Sep. 15, 2023

Job Summary:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

Job Summary

The Content, Brand & Franchise Strategy Manager is responsible for developing strategic plans for APAC titles and global brand and franchises. This role will need to support local marketing teams across the region, and work with marketing operations and publicity teams on the regional level. The scope of this role ranges from APAC title marketing campaigns strategy planning, long-term franchise planning, brand guardianship to facilitating global franchise initiatives.

Based in Seoul, this position will report to the Head of Content Marketing, Publicity, Brand & Franchise.


  • Develop content strategy for Disney+ APAC titles for ROW (ex. Korea)

  • Work with the marketing operations team to ensure timely delivery of all marketing assets required for the campaign.

  • Collaborate closely with the local Korea marketing team to identify synergy opportunities.

  • Develop, propose and drive regional brand and franchise campaigns across APAC. Work with the research and insights team to identify areas of gaps and opportunities.

  • Work with the creative team to produce localized marketing assets for the region.

  • Align and communicate with all local marketing leads. Collaborate with the local leads to optimize marketing resources across the region and cross-share best practices.

  • Manage brand and franchise stakeholders in the US office. Present regional franchise strategies and plans to key content creators/filmmakers and franchise leadership teams.

  • Provide brand guardianship and training - uphold brand guidelines, integrity and restrictions to proactively and effectively communicate this guidance to all business stakeholders.

  • Facilitate global and regional brand & franchise campaigns.

  • Identify synergy across Disney lines of businesses; communicate and align business plans amongst stakeholders.


  • Bachelor's degree, preferably in marketing, communications or business management.

  • Minimum 10 years’ experience in content marketing and strategic planning work.

  • Strong understanding of content and media business

  • Strong project management skills

  • Strong team player with excellent relationship building skills

  • Thrives in a fast-paced environment and has the ability to manage multiple priorities effectively.

  • Knowledge of Disney+ and TWDC Studio content.

  • Excellent writing and communication skills in English and Korean.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call Disney Media & Entertainment Distribution.

Apply NowApply Later

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