Senior Manager, Data AnalyticsApply NowApply Later Job ID 10064542 Location Seoul, South Korea Business The Walt Disney Company (APAC) Date posted Dec. 05, 2023
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.
We are seeking a Senior Manager, Data Analytics to join our Direct-to-Consumer (DTC) team in Korea. The primary focus of this role is to be focused on serving our business stakeholders to move the business forward. The Senior Manager is also expected to develop a rich understanding of how consumers interact with our brands, and deliver consumable insights to the DTC business to drive acquisitions, increase consumer engagement and serve our consumers better than ever. The ideal candidate will have strong experience in mathematics & statistical techniques used for analyzing large data sources, plus a deep understanding of consumer behaviors related to marketing, content development, and digital experiences.
This role is based in Seoul and responsible for the Korea market, directly reporting to VP, Analytics, APAC.
[Strategic Analysis & storytelling]
Deliver and manage data driven insights by effectively communicating the “so what” from the data to the business to leverage as a strategic business asset and driver of growth for the platform.
Be able to tell a story with the data that is clear and compelling.
Based on audience cohorts, creating analysis with meaningful insights that improve performance, identify opportunities, improve acquisition, and reduce churn.
Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content.
Generate data-based insights that help to launch impactful and effective marketing and user acquisition programs. Develop strong hypothesis, conduct A/B analytics and make data-based recommendations.
Business Performance Reporting, Visualization, and Regression Management.
Measure performance and reporting business outcomes in a daily/weekly/monthly basis with most relevant KPI's converted into insights and key action items to improve efficiency.
Be the primary partner for cross-functional stakeholders to understand when a metric is ahead or behind expectations, dig in to drive meaningful, actionable insights that help the business performance improve or double-down on success.
[Partnership & Optimization]
Work with other members of the team to align metric definitions across all services within the business.
Continuously drive toward efficiency by simplifying and automating where possible, eliminating redundancy across the organization, refining metrics, and building new reports as needed to support decision-making.
Partner closely with business stakeholders to identify and unlock opportunities, and with other data teams to improve platform capabilities around data modeling, testing platforms, data visualization, and data architecture.
Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices.
Bachelor’s degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science. Graduate degree preferred.
10+ years of relevant experience in a similar role, preferably within a digital business.
Proven track record in an analytical leadership role, transforming data into actionable business insights that drive measurable impact for the company and the customer.
Demonstrated experience in and expertise in SQL.
Strong knowledge of subscription services and its competitive landscape.
Strong understanding of the media and content landscape.
Familiar with user analytics and strong expertise in data analysis.
Strategic thinker with good communication and presentation skills.
Creative mindset with the ability to leverage on data to develop strategy/decisions.
Strong stakeholder management skills.
Good analytical mind and results-oriented.
Fluent in English and Korean.
The Walt Disney Company’s Direct-To-Consumer is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer (DTC) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About The Walt Disney Company (APAC):
For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call The Walt Disney Company (APAC).