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Senior Specialist, Brand & Franchise Marketing

Apply NowApply Later Job ID 10062416 Location Seoul, South Korea Business Disney Media & Entertainment Distribution Date posted Sep. 19, 2023

Job Summary:


Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

Job Summary

The Senior Specialist, Brand & Franchise Marketing will support Marketing Manager in developing and implementing marketing campaigns to build the brand and franchises, increase awareness, familiarity and affinity of various brands and franchises under the TWDC portfolio, and ultimately help accelerate business growth in the region.  


The principal role of the Senior Specialist includes planning the strategies for the responsible brand and franchise, as well as to develop and implement specific marketing programs and events. This requires working closely with all the Business Units and other corporate functions, as well as agencies.  

Key Responsibilities

  • Be a strategic visionary to drive long-term growth of the Walt Disney Company Brand through the individual content franchises within TWDC’s large and diverse IP portfolio (including Disney, Pixar, Marvel, Star Wars, National Geography, AVATAR as well as Disney+).

  • Develop and implement the integrated marketing plans to build awareness, familiarity and affinity of responsible brands and franchises, as well as measure effectiveness of the marketing programs.

  • Support cross-functional teams to drive synergy, marketing and consumer messaging for responsible brands and franchises, including content marketing team, digital marketing team, corporate communications, consumer research, and DPEP business teams, etc.



  • Bachelor’s degree in business administration, Marketing, Management or related field in top university

  • Experience working with or for multiple divisions of a major entertainment company or global company.

  • 4+ years of related experience or deep knowledge in marketing/brand in one or more of the following industries: consumer products, consumer entertainment or gaming

  • A mature, self-motivated person who is also able to successfully implement multiple initiatives, driving results for the company.  

  • A strong “partnership” mentality in working with others. Experience in driving results through consensus building, teamwork, and identifying common goals. Demonstrated success in building relationships across all levels of an organization (Executive through Managerial). 

  • Excellent verbal and written communication skills in English. Experience in writing and executing multiple-year strategic plans.


The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.


About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call Disney Media & Entertainment Distribution.

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