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Associate Marketing Manager

Apply Now Apply Later Job ID 645367BR Location Shanghai Municipality, China (Mainland) Business Hong Kong Disneyland Resort Date posted Jul. 30, 2019

Job Summary:

Develop and implement annual marketing activation and plans to drive visitation from assigned market
Support the team in business reviews and collection of competitive updates.
Work with Consumer Insights to develop consumer understanding or evaluate potentials to tap various consumer segments. Contributes ideas and support development and implementation of promotion based on the opportunities identified. Evaluate performance vs objectives and identify learning for future promotions.
Run daily operations. Lead and drive the development implementation & evaluation of integrated communication plan with other marketing disciplines for assigned event (Events in charge to be reviewed on annual basis) and ensure marketing initiatives are fully integrated. Monitor and improve on an on-going basis.
Establish partnership with other functions (Sales, Operations, Finance, Revenue Management Analytics etc.) and cross functional work teams to support the launch of various events and new initiatives in the year to maximize business potential.
Responsible for budget forecast and control (for the events in charge) and on overall budget management.

Basic Qualifications:

Bachelor’s degree in Business, Management, Marketing or equivalent
Sound knowledge and understanding of the industry dynamic. Strong acumen in drawing a clear conclusion in a logical and systematic manner amidst ambiguity
Excellent leadership skill to form vision and drive business including aligning goals and moving projects towards goals with multifunctional teams
Results-driven, ability to motivate and promote teamwork in an effective manner
Strong analytical and quick problem solving skills
Excellent organization, interpersonal and communication skill
Fluent in written & spoken Cantonese, English & Mandarin

About Hong Kong Disneyland Resort:

Since Hong Kong Disneyland Resort opened in 2005, it has entertained millions of guests from Hong Kong, mainland China, Southeast Asia and farther abroad. As the first Disney resort in China, it features award-winning, first-of-its-kind entertainment offerings and guest services specially-designed for an international guest base, all brought to life by the resort’s multilingual cast members.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (China) Limited, which is part of a business segment we call Hong Kong Disneyland Resort.

It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.

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