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Senior Digital Producer (copywriter)

Apply Now Apply Later Job ID 592388BR Location Shanghai Municipality, China (Mainland) Business The Walt Disney Company (Corporate) Date posted Nov. 08, 2018

Job Summary:

The Senior Digital Producer will collaborate with key stakeholders to manage official website and mobile app. He / she will develop, edit and proofread both Chinese & English copies for communication and promotion to guests

Must be digital and social savvy and self-motivated. Able to develop copies independently and at the same time collaborate with multi-disciplinary teams to ensure quality work up to Disney branding standard; Able to work in a fast-paced environment



  • Responsible for developing, editing and proofreading copies for product launch, content featuring and promotional campaigns
  • Support daily, weekly and periodic launches of product, content and campaigns
  • Develop and process day-to-day production schedules, including product loads, assortment launches, product pricing and marketing launches
  • Collaborate with both internal and external parties to maximize guest experience and sales
  • Act as primary interface with Guest Services for site issue verification and escalations
  • Work with Tech team on website issue tracking and enhancement
  • Manage execution of all promotions
  • Create business rules to enhance up-sell / cross-sell opportunities
  • Ensure all site content and product information is accurate, up to-date and adheres to SEO guidelines
  • Build and manage relationships with other lines of the business to ensure efficient production flow
  • Manage task budget and ensure that the task is delivered on time and within budget

Basic Qualifications:

  • Bachelor’s degree in communications, content marketing, journalism, public relations or related disciplines
  • At least 8-10 years of professional experience in both Chinese and English editing/copywriting/writing
  • Proficiency in both written and spoken English and Chinese
  • Strong research skills, including broad understanding of online & digital
  • Understanding of various writing styles appropriate for online and social media
  • Excellent planning and time management skills. Able to cope with deadlines and be multi-tasking. Attention to details
  • Adaptable and flexible in a changing environment
  • Strong interpersonal and communication skills
  • Other preferred qualities
    • Experience in e-commerce industry
    • Experience in frontend web technologies
    • Understanding of user experience and web analytics tools (e.g. Adobe Analytics)

About The Walt Disney Company (Corporate):

At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with The Walt Disney Company (China) Limited, which is part of a business segment we call The Walt Disney Company (Corporate).

Apply Now Apply Later