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Associate Manager, Marketing

Apply NowApply Later Job ID 852567BR Location Shanghai, Mainland China Business Shanghai Disney Resort Date posted Sep. 08, 2021

Job Summary:

The Associate Manager, Marketing will support the development of marketing plans to drive brand awareness, affinity and conversion in order to achieve planned visitation and revenue goals for Shanghai Disney Resort. Partnering with cross functional teams, this role will develop and implement full year marketing campaigns, including seasonal campaigns. This role will exhibit strong marketing planning, business writing and project management skills to deliver results. In addition, this position will support other projects as needed. This position will report to Manager, Marketing and will be based in Shanghai.


  • Lead planning and development of marketing plan for seasonal campaigns, including park experience, consumer engagement, social communication plan, campaign creative, campaign plan and execution, etc;
  • Continuous efforts to promote Shanghai Disney Resort brand and marketing campaign, including brand communication plan, creative, consumer engagement, social communication, etc;
  • Effective communication with cross functional teams to ensure consistent strategic direction and quality delivery of the plan. Explore new opportunities to drive business and brand growth.

Basic Qualifications:

  • 5 years above of directly related experience;
  • 4 year bachelor degree;
  • Good or Fluent in spoken and written Mandarin and English;
  • Strong marketing planning and project management skills. Requires significant collaboration across the organization such as Finance, Sales, Digital Business, Entertainment, Food & Beverage, Merchandise, Hotel and Marketing partners across all disciplines;
  • Requires extensive communication and influence skills across line of business and agencies;
  • Strong strategic thinking, solid business acumen, having an advanced ability to sort and interpret key industry trends, challenges and opportunities;
  • Brand Management experience, have led business plan and marketing plan development. Have experience in develop and manage holistic marketing campaigns.

Additional Information:

We are taking a responsible approach to creating environments that allow us to do what we do best – welcome and entertain millions of guests each year from across the country and around the world. As part of our commitment to health and safety, we require all newly-hired employees to be fully vaccinated against COVID-19 prior to their onboarding dates.
Keyword: SHDRprofessional

About Shanghai Disney Resort:

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Shanghai International Theme Park Company Limited, which is part of a business segment we call Shanghai Disney Resort.

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

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