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Associate Manager, Media

Apply NowApply Later Job ID 827829BR Location Shanghai, Mainland China Business Shanghai Disney Resort Date posted Sep. 06, 2021

Job Summary:

You will assist with media team and cross-functional teams in developing, implementing, and deploying innovative cross-channel media strategies, complete media negotiation, purchase, and execution to enable data-driven marketing endeavors for Shanghai Disney Resort guided by consumer insights and business needs to drive brand awareness, affinity, and conversion to maximize the effectiveness and efficiency of media investments and achieve planned visitation and revenue goals for Shanghai Disney Resort.

Responsibilities:

  • You will provide data-driven marketing solutions and implementation plans on programmatic advertising, digital transformation and data applications.
  • Monitor effective benchmarks for measuring the impact of media programs and analyze, review, and report on effectiveness of campaigns in an effort to maximize results;
  • Drive efficiency of programmatic media performance versus market benchmark, competitors and previous performance;
  • Assist with media team and cross-functional teams for driving media purchase, negotiation, and execution;
  • Give strategic recommendations and guidelines on allocation of investment;
  • Develop and share best practices with other marketing functions.

Basic Qualifications:

  • Bachelor’s degree
  • At least 3- 5 years of directly related experience
  • Sufficient media purchase and negotiation experience
  • Digital and martech related experience
  • Have experience with data analytics and insight, comfortable with numbers and calculations analytics
  • Excellent and strong execution skills, and keep good communication with media agency and media supplier to ensure qualified work
  • Fluent in listening, speaking, reading and writing in English and Mandarin

Additional Information:

We are taking a responsible approach to creating environments that allow us to do what we do best – welcome and entertain millions of guests each year from across the country and around the world. As part of our commitment to health and safety, we require all newly-hired employees to be fully vaccinated against COVID-19 prior to their onboarding dates.

postingchannel:wechat
Keyword: SHDRprofessional


About Shanghai Disney Resort:

Shanghai Disney Resort, the first Disney resort in Mainland China, is a place where friends and families can escape together to a whole new world of fantasy, imagination, creativity and adventure. The resort is home to the Shanghai Disneyland theme park; two themed hotels; Disneytown, a large shopping, dining and entertainment district; a Broadway-style theatre; Wishing Star Park and other outdoor recreation areas. Shanghai Disney Resort Cast Members provide world-class service to guests, and the resort brings classic Disney stories and characters to life with authentic cultural touches and themes tailored specifically for the people of China. Shanghai Disney Resort offers something for everyone – thrilling adventures, lush gardens where guests can relax together and enriching interactive experiences.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Shanghai International Theme Park Company Limited, which is part of a business segment we call Shanghai Disney Resort.

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

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